Rascasse Audience Intelligence

Heat (magazine) Audience in United States

A data profile of the people who buy, follow and care about Heat (magazine) in United States — modelled from more than twelve digital signal sources. Heat (magazine) has an estimated audience of 341,277 people in United States.

#1475among Website / Newspaper / Magazine in United States#1522in Fashion & Accessoires

The average Heat (magazine) fan in United States is 37.3 years old, more female, and lives primarily in Arkansas.

The audience is concentrated in Arkansas, California, Texas.

Top brand affinities include Brittany Snow, New York Post, Internet celebrity, with strongest over-indexing on Brittany Snow (8.68× the country average).

Demographically, the Heat (magazine) audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Career Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Heat (magazine) fan in United States is more female, around 37.3 years old, with strong Career Orientation tendencies and a notable affinity for Brittany Snow.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heat (magazine) profile in United States.

Audience size
341K
in United States
Gender
74.7%♀
25.3% male
Age
37.3
average years
Country rank
#45211
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Heat (magazine)

74.7% are female, 25.3% are male, average age 37.3.

Fig. 02

Gender split

74.7%
Female
25.3%
Male
Demographic split for Heat (magazine) audience in United States
MetricValue
Female74.7%
Male25.3%
Average age37.3
Estimated audience size341,277
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Heat (magazine) audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3921%
40-4922%
50+14%
Fig. 04

Worldwide distribution

32.1%

of the worldwide Heat (magazine) audience comes from United States.

Worldwide audience distribution share by country for Heat (magazine)
CountryShare
United Kingdom62.7%
United States32.1%
Australia1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heat (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Heat (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~30K9.64×
02Vermont<1K1.05×
03Alaska<1K1.04×
04North Dakota<1K1.04×
05Montana<1K1.02×
06New Hampshire~1K1.01×
07Missouri~6K1.00×
08West Virginia~2K1.00×
09Delaware<1K1.00×
10Massachusetts~7K0.99×
11Rhode Island~1K0.99×
12South Dakota<1K0.99×
13Idaho~2K0.98×
14Maine~1K0.98×
15Hawaii~1K0.97×
16Nebraska~2K0.96×
17Washington, District of Columbia<1K0.96×
18Utah~3K0.95×
19Mississippi~3K0.95×
20Kansas~3K0.95×
21New Mexico~2K0.95×
22Minnesota~5K0.94×
23Iowa~3K0.93×
24Colorado~5K0.92×
25Louisiana~4K0.92×
26Kentucky~4K0.92×
27Oklahoma~4K0.92×
28Connecticut~3K0.92×
29Washington~6K0.91×
30Oregon~4K0.91×
31Wisconsin~5K0.90×
32South Carolina~5K0.90×
33Alabama~4K0.90×
34Nevada~3K0.90×
35Tennessee~6K0.89×
36Indiana~6K0.87×
37Arizona~6K0.86×
38Maryland~5K0.86×
39Michigan~8K0.85×
40Virginia~7K0.85×
41Pennsylvania~10K0.84×
42North Carolina~9K0.83×
43Illinois~9K0.82×
44Ohio~9K0.81×
45Georgia~9K0.81×
46New Jersey~7K0.81×
47New York~10K0.75×
48Florida~20K0.69×
49California~30K0.67×
50Texas~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Heat (magazine), United States
0.67×1.00×9.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heat (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heat (magazine) audience
#·InterestCategoryAffinity×
01RonaldinhoSports13.13×
02Leicester City F.C.Sports13.13×
03Crystal Palace F.C.Sports13.13×
04Faith EvansMusic & Radio13.13×
05Ja RuleMusic & Radio11.99×
06FIFA Club World CupSports11.79×
07CougarKids & Family11.61×
08Newcastle United F.C.Sports11.18×
09BodrumTravel & Leisure10.09×
10Luther VandrossMusic & Radio8.72×
11Brittany SnowMovies & TV8.68×
12Nia LongMovies & TV7.38×
13Teyana TaylorMovies & TV5.59×
14MelaninBeauty & Wellness5.52×
15Diana RossMusic & Radio5.35×
16New York PostNews5.18×
17Internet celebrityInternet & Social Media4.47×
18TMZInternet & Social Media2.53×
19FedExBusiness & Career2.27×
20Pizza HutFood & Beverages1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heat (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Heat (magazine) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.54×
SpiritualityBALANCE1.46×
PatriotismCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Heat (magazine) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.75×
Pet OwnershipJOY0.81×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Heat (magazine) have in United States?

Heat (magazine) has an estimated audience of 341,277 people in United States, concentrated in Arkansas and California.

02

What is the gender split and age of Heat (magazine) fans?

74.7% of Heat (magazine) fans are female, 25.3% are male, with an average age of 37.3 years.

03

Which brands do Heat (magazine) fans like most?

Heat (magazine) fans show strongest brand affinity for Brittany Snow (8.68×), New York Post (5.18×), and Internet celebrity (4.47×) over the country average.

04

Where do Heat (magazine) fans live in United States?

Heat (magazine) fans in United States are most concentrated in Arkansas (reach ~30K), California (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Heat (magazine) fans also like?

Beyond Heat (magazine) itself, the audience over-indexes on New York Post (5.18×), Internet celebrity (4.47×), Ronaldinho (13.13×), and FIFA Club World Cup (11.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Heat (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Heat (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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