How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in United Kingdom who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United Kingdom. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United Kingdom, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United Kingdom. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 76 | SSchauma | 616 | 0.6% | 35.7 | 80.2% | Hair care |
| 77 | CCHI Haircare | 496 | 2.5% | 38.4 | 97.0% | Hair care |
| 78 | WWellaflex | 455 | 1.4% | 34.1 | 88.6% | Hair care |
| 79 | HHead & Shoulders | 379 | 0.0% | 43.6 | 79.0% | Hair care |
| 80 | AAmerican Salon | 372 | 1.5% | 36.0 | 84.0% | Hair care |
| 81 | MMatrix Professional Haircare & Color | 280 | 4.8% | 38.3 | 84.1% | Hair care |
| 82 | WweDo Professional | 241 | 2.7% | 38.7 | 88.6% | Hair care |
| 83 | SSeb Man | 225 | 0.8% | 36.0 | 25.6% | Hair care |
| 84 | AAndis Company | 182 | 5.2% | 34.0 | 41.7% | Hair care |
| 85 | KKlorane USA | 105 | 4.5% | 33.1 | 35.0% | Hair care |
| 86 | 33 Wetter Taft | 102 | 0.5% | 36.8 | 85.2% | Hair care |
| 87 | CCurly Hair Solutions | 91 | 4.4% | 29.0 | 88.3% | Hair care |
| 88 | KKinky Curly Coily Me! | 82 | 4.8% | 29.2 | 89.9% | Hair care |
| 89 | KKenra Professional | 76 | 4.7% | 39.4 | 66.8% | Hair care |
| 90 | AAlterna Haircare | 71 | 0.4% | 40.5 | 78.4% | Hair care |
| 91 | BBaByliss UK | 69 | 5.3% | 36.9 | 53.7% | Hair care |
| 92 | AArctic Fox Hair Color | 67 | 0.0% | 39.0 | 74.3% | Hair care |
| 93 | JJohn Paul Mitchell Systems | 45 | 0.7% | 41.6 | 68.5% | Hair care |
| 94 | SScünci Hair Accessories | 45 | 2.6% | 37.0 | 35.8% | Hair care |
| 95 | TTIGI Professional | 45 | 4.3% | 36.2 | 72.1% | Hair care |
| 96 | RRené Furterer USA | 44 | 5.5% | 34.1 | 100.0% | Hair care |
| 97 | EE'TAE Natural Products | 41 | 2.8% | 39.3 | 85.4% | Hair care |
| 98 | SStylista | 37 | 0.0% | 46.9 | 22.8% | Hair care |
| 99 | OOnesta Hair Care | 36 | 1.8% | 39.2 | 68.5% | Hair care |
| 100 | SSchwarzkopf Professional Japan | 16 | 2.1% | 34.1 | 63.0% | Hair care |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular hair cares compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each hair care by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest hair care in United Kingdom?
Kérastase currently leads with an estimated audience of 1.1M people in United Kingdom.