How to read this list
Rank
Position in the Top 93, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in United Kingdom who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United Kingdom. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United Kingdom, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United Kingdom. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | TThe Conjuring | 2.2M | 7.6% | 38.5 | 53.0% | Horror |
| 2 | SSaw (2004 film) | 1.8M | 6.1% | 39.5 | 26.7% | Horror |
| 3 | SScream (1996 film) | 1.1M | 4.7% | 39.2 | 62.4% | Horror |
| 4 | 228 Weeks Later | 680k | 6.4% | 41.5 | 50.4% | Horror |
| 5 | IInsidious (film) | 662k | 5.8% | 37.6 | 52.7% | Horror |
| 6 | LLeprechaun (film) | 628k | 7.6% | 46.6 | 100.0% | Horror |
| 7 | JJennifer's Body | 475k | 7.2% | 40.1 | 52.8% | Horror |
| 8 | AAnnabelle (film) | 472k | 3.7% | 38.3 | 54.2% | Horror |
| 9 | FFriday the 13th (franchise) | 436k | 6.4% | 38.0 | 45.0% | Horror |
| 10 | TThe Witch (2015 film) | 421k | 6.2% | 41.9 | 50.3% | Horror |
| 11 | DDay of the Dead (2008 film) | 381k | 5.9% | 39.6 | 53.3% | Horror |
| 12 | FFriday the 13th | 378k | 6.9% | 36.8 | 56.3% | Horror |
| 13 | PPoltergeist (1982 film) | 366k | 7.1% | 48.4 | 49.1% | Horror |
| 14 | WWorld War Z (film) | 327k | 4.7% | 42.5 | 37.7% | Horror |
| 15 | OOculus (film) | 307k | 6.6% | 45.1 | 48.0% | Horror |
| 16 | TThe Woman in Black | 301k | 39.1% | 47.9 | 28.7% | Horror |
| 17 | TThe Conjuring 2 | 294k | 7.6% | 41.3 | 52.1% | Horror |
| 18 | DDay of the Dead (1985 film) | 274k | 2.8% | 29.6 | 56.6% | Horror |
| 19 | SScream 4 | 263k | 8.7% | 35.3 | 62.6% | Horror |
| 20 | SScream 3 | 254k | 13.1% | 40.6 | 49.3% | Horror |
| 21 | SScream 2 | 254k | 9.4% | 38.3 | 54.5% | Horror |
| 22 | TThe Wicker Man (1973 film) | 254k | 17.8% | 43.5 | 30.9% | Horror |
| 23 | TThe Mist | 253k | 8.6% | 38.8 | 60.7% | Horror |
| 24 | LLights Out (2016 film) | 213k | 7.9% | 40.4 | 39.2% | Horror |
| 25 | GGhost Ship (2002 film) | 206k | 14.7% | 44.2 | 17.5% | Horror |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular horrors compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each horror by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest horror in United Kingdom?
The Conjuring currently leads with an estimated audience of 2.2M people in United Kingdom.