Popularity ranking · Indonesia

The 100 most popular Internet & Social Media audiences in Indonesia

This curated ranking covers the 100 largest internet & social media audiences in Indonesia, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1.4k internet & social media audiences tracked in Indonesia, the 100 ranked here account for the largest measured audience reach. WhatsApp, Instagram and TikTok lead the list with a combined estimated audience of 42M people. Across all 100 entries the average audience size is 2.3M, and the largest, WhatsApp, reaches around 15M people in Indonesia. Audience size is the estimated number of unique people in Indonesia who actively engage with each internet & social media audience, derived from search demand signals. Rankings reflect search-behavior signals collected across Indonesia and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Indonesia who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Indonesia. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Indonesia, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Indonesia. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Reddit 1M 32.9 34.0% Social media
52 Google Images 986k 37.3 45.2%
53 Webtoon 982k 28.0 62.9%
54 Affiliate 935k 37.0 29.4%
55 Yahoo! 901k 31.7 60.9%
56 DeviantArt 892k 28.4 41.4%
57 Internet Archive 880k 44.2 49.0%
58 Discord 878k 25.1 35.2%
59 Google Trends 877k 38.6 37.2%
60 WeChat 859k 31.8 53.4% Social media
61 Influencer marketing 847k 34.0 48.8% Content type
62 Click-to-donate site 844k 40.1 44.4% Content type
63 Google Earth 728k 36.0 38.3%
64 Viki (website) 727k 41.4 54.4%
65 musical.ly 724k 23.3 45.3% Social media
66 GeoGuessr 707k 33.0 41.9%
67 Automotive news 697k 39.2 26.3% Newspaper
68 Like button 693k 30.8 64.4%
69 Practical joke 673k 31.6 24.9% Content type
70 Skype 659k 32.5 46.2% Communication
71 Shutterstock 657k 34.2 51.6%
72 Google Analytics 655k 31.7 57.4%
73 Optik 639k 28.3 53.4% Social media influencer
74 Positif (magazine) 626k 33.8 65.4%
75 Google Keep 624k 36.2 58.0%

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Frequently asked questions

How is this list of the most popular internet & social media audiences compiled?

Rascasse aggregates anonymized search-behavior signals across Indonesia and ranks each internet & social media audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest internet & social media audience in Indonesia?

WhatsApp currently leads with an estimated audience of 15M people in Indonesia.

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