Popularity ranking · Indonesia

The 100 most popular Internet & Social Media audiences in Indonesia

This curated ranking covers the 100 largest internet & social media audiences in Indonesia, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1.4k internet & social media audiences tracked in Indonesia, the 100 ranked here account for the largest measured audience reach. WhatsApp, Instagram and TikTok lead the list with a combined estimated audience of 42M people. Across all 100 entries the average audience size is 2.3M, and the largest, WhatsApp, reaches around 15M people in Indonesia. Audience size is the estimated number of unique people in Indonesia who actively engage with each internet & social media audience, derived from search demand signals. Rankings reflect search-behavior signals collected across Indonesia and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Indonesia who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Indonesia. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Indonesia, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Indonesia. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 quora 616k 35.1 27.0%
77 Blog 583k 35.1 38.2% Content type
78 VK (social network) 558k 26.6 59.9% Social media
79 Line Webtoon 548k 28.1 65.5%
80 PubMed 531k 37.4 50.5% Search engine
81 Web service 527k 40.9 38.7%
82 WeTransfer 493k 36.8 29.6%
83 food porn 492k 36.1 70.9% Content type
84 Hoax 484k 32.7 23.5%
85 Web portal 476k 36.3 32.5%
86 Viber 467k 31.8 44.0% Communication
87 Tinder 456k 30.4 55.8% Dating
88 Soompi 455k 27.6 81.3%
89 Proxy server 453k 38.9 28.2%
90 Badoo 449k 32.1 41.8% Search engine
91 Panorama (magazine) 445k 46.6 49.1%
92 Waze 429k 32.3 45.3%
93 Maxim (magazine) 428k 34.1 58.0%
94 Yahoo! Japan 416k 31.8 55.4%
95 Envato 415k 35.2 40.8%
96 Fansite 398k 35.2 34.8% Content type
97 Troll 389k 30.0 33.2%
98 Sidemen 347k 30.0 33.8% Social media influencer
99 DNA (magazine) 346k 43.5 27.3%
100 Trello 331k 36.4 49.4% Communication

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Frequently asked questions

How is this list of the most popular internet & social media audiences compiled?

Rascasse aggregates anonymized search-behavior signals across Indonesia and ranks each internet & social media audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest internet & social media audience in Indonesia?

WhatsApp currently leads with an estimated audience of 15M people in Indonesia.

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