A data profile of the people who buy, follow and care about River Liffey in Ireland — modelled from more than twelve digital signal sources. River Liffey has an estimated audience of 730,366 people in Ireland.
River Liffey has an estimated audience of 730,366 people in Ireland. 60.1% are female, 39.9% are male, average age 44.5. Top brand affinities: Employment agency, George Michael, Energy bar, Liquor store, Carsharing.
Top brand affinities include Employment agency, George Michael, Energy bar, with strongest over-indexing on Employment agency (1.79× the country average).
Demographically, the River Liffey audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical River Liffey fan in Ireland is more female, around 44.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Employment agency.
The key figures that characterise the River Liffey profile in Ireland.
60.1% are female, 39.9% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 44.5 |
| Estimated audience size | 730,366 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide River Liffey audience comes from Ireland.
| Country | Share |
|---|---|
| Ireland | 74.6% |
| United States | 9.4% |
| Vietnam | 4.5% |
The strongest cross-interests of the River Liffey audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Employment agency | Business & Career | 1.79× | ||
| 02 | W Hotels | Travel & Leisure | 1.79× | ||
| 03 | Liquor store | Food & Beverages | 1.76× | ||
| 04 | OGC Nice | Sports | 1.66× | ||
| 05 | InterContinental Hotels Group | Travel & Leisure | 1.65× | ||
| 06 | Lindt & Sprüngli | Food & Beverages | 1.62× | ||
| 07 | Disney on Ice | Travel & Leisure | 1.60× | ||
| 08 | Hilton Hotels & Resorts | Travel & Leisure | 1.58× | ||
| 09 | Energy bar | Food & Beverages | 1.57× | ||
| 10 | Marriott Hotels & Resorts | Travel & Leisure | 1.56× | ||
| 11 | Grey Goose (vodka) | Food & Beverages | 1.56× | ||
| 12 | George Michael | Music & Radio | 1.54× | ||
| 13 | Oktoberfest | Travel & Leisure | 1.54× | ||
| 14 | Depeche Mode | Music & Radio | 1.54× | ||
| 15 | Carsharing | Cars & Mobility | 1.53× | ||
| 16 | Duty-free shop | Beauty & Wellness | 1.52× | ||
| 17 | Best Western | Travel & Leisure | 1.52× | ||
| 18 | Beck's Brewery | Food & Beverages | 1.52× | ||
| 19 | Fairmont Hotels and Resorts | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.29× | |
| Career Orientation | POWER | 1.26× | |
| Quality Awareness | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.84× | |
| Risk Appetite | THRILL | 0.87× | |
| Pet Ownership | JOY | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for River Liffey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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