Popularity ranking · Ireland

The 17 most popular Luxury Car Manufacturers in Ireland

This curated ranking covers the 17 largest luxury car manufacturers in Ireland, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Ferrari, Lamborghini and Aston Martin lead the list with a combined estimated audience of 532k people. Across all 17 entries the average audience size is 64k, and the largest, Ferrari, reaches around 204k people in Ireland. Audience size is the estimated number of unique people in Ireland who actively engage with each luxury car manufacturer, derived from search demand signals. Rankings reflect search-behavior signals collected across Ireland and are refreshed weekly.

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How to read this list

Rank

Position in the Top 17, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Ireland who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Ireland. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Ireland, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Ireland. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 Ferrari 204k 38.0 39.4% Luxury car manufacturer
2 Lamborghini 193k 37.4 36.7% Luxury car manufacturer
3 Aston Martin 134k 37.1 27.2% Luxury car manufacturer
4 Bentley 107k 37.5 33.7% Luxury car manufacturer
5 Maserati 103k 36.6 30.1% Luxury car manufacturer
6 Mercedes-AMG 99k 35.1 26.2% Luxury car manufacturer
7 McLaren 75k 34.9 27.8% Luxury car manufacturer
8 Bugatti 60k 38.3 28.3% Luxury car manufacturer
9 Koenigsegg 45k 45.6 30.4% Luxury car manufacturer
10 Lotus Cars 26k 35.5 29.0% Luxury car manufacturer
11 Brabus 17k 42.2 0.0% Luxury car manufacturer
12 pagani automobili 9.6k 38.8 34.9% Luxury car manufacturer
13 McLaren Automotive 6.6k 38.8 17.0% Luxury car manufacturer
14 AC Cobra 1.7k 35.6 19.3% Luxury car manufacturer
15 Bugatti Rimac 410 39.3 25.8% Luxury car manufacturer
16 Rolls-Royce Motor Cars 211 38.2 38.2% Luxury car manufacturer
17 BMW M 185 34.1 27.4% Luxury car manufacturer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Frequently asked questions

How is this list of the most popular luxury car manufacturers compiled?

Rascasse aggregates anonymized search-behavior signals across Ireland and ranks each luxury car manufacturer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest luxury car manufacturer in Ireland?

Ferrari currently leads with an estimated audience of 204k people in Ireland.

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