A data profile of the people who buy, follow and care about Wicklow Mountains in Ireland — modelled from more than twelve digital signal sources. Wicklow Mountains has an estimated audience of 699,446 people in Ireland.
Wicklow Mountains has an estimated audience of 699,446 people in Ireland. 55.0% are female, 45.0% are male, average age 46.1. Top brand affinities: Employment agency, Non-alcoholic beverage, Steakhouse, Terraced house, George Michael.
Top brand affinities include Employment agency, Non-alcoholic beverage, Steakhouse, with strongest over-indexing on Employment agency (1.86× the country average).
Demographically, the Wicklow Mountains audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical Wicklow Mountains fan in Ireland is balanced, around 46.1 years old, with strong Career Orientation tendencies and a notable affinity for Employment agency.
The key figures that characterise the Wicklow Mountains profile in Ireland.
55.0% are female, 45.0% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 46.1 |
| Estimated audience size | 699,446 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 12% | |
| 30-39 | 25% | |
| 40-49 | 30% | |
| 50+ | 29% |
of the worldwide Wicklow Mountains audience comes from Ireland.
| Country | Share |
|---|---|
| Ireland | 73.1% |
| Germany | 7.5% |
| Vietnam | 4.8% |
The strongest cross-interests of the Wicklow Mountains audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Liquor store | Food & Beverages | 1.98× | ||
| 02 | Employment agency | Business & Career | 1.86× | ||
| 03 | Hilton Hotels & Resorts | Travel & Leisure | 1.76× | ||
| 04 | Energy bar | Food & Beverages | 1.71× | ||
| 05 | Oktoberfest | Travel & Leisure | 1.69× | ||
| 06 | Carsharing | Cars & Mobility | 1.65× | ||
| 07 | Marriott Hotels & Resorts | Travel & Leisure | 1.65× | ||
| 08 | George Michael | Music & Radio | 1.64× | ||
| 09 | Depeche Mode | Music & Radio | 1.64× | ||
| 10 | Duty-free shop | Beauty & Wellness | 1.63× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 1.60× | ||
| 12 | Coworking | Business & Career | 1.60× | ||
| 13 | Children's rights | Kids & Family | 1.60× | ||
| 14 | Terraced house | Home & Garden | 1.58× | ||
| 15 | Cyndi Lauper | Music & Radio | 1.58× | ||
| 16 | Steakhouse | Food & Beverages | 1.57× | ||
| 17 | Chewing gum | Food & Beverages | 1.56× | ||
| 18 | Madonna | Music & Radio | 1.55× | ||
| 19 | Low-cost carrier | Travel & Leisure | 1.51× | ||
| 20 | New York Yankees | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.36× | |
| Convenience Orientation | PREMIUM | 1.29× | |
| Quality Awareness | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.86× | |
| Extroversion | THRILL | 0.87× | |
| Spirituality | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Wicklow Mountains. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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