A data profile of the people who buy, follow and care about NewSong in India — modelled from more than twelve digital signal sources. NewSong has an estimated audience of 13,707,575 people in India.
NewSong has an estimated audience of 13,707,575 people in India. 25.3% are female, 74.7% are male, average age 29.0. Top brand affinities: Catholic Church, New Testament, Old Testament, Spanish language, Fragrance oil.
Top brand affinities include Catholic Church, New Testament, Old Testament, with strongest over-indexing on Catholic Church (3.11× the country average).
Demographically, the NewSong audience skews more male with an average age of 29.0, and over-indexes on personality traits such as Spirituality, Risk Appetite.
The typical NewSong fan in India is more male, around 29.0 years old, with strong Spirituality tendencies and a notable affinity for Catholic Church.
The key figures that characterise the NewSong profile in India.
25.3% are female, 74.7% are male, average age 29.0.
| Metric | Value |
|---|---|
| Female | 25.3% |
| Male | 74.7% |
| Average age | 29.0 |
| Estimated audience size | 13,707,575 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 53% | |
| 20-29 | 20% | |
| 30-39 | 10% | |
| 40-49 | 9% | |
| 50+ | 8% |
of the worldwide NewSong audience comes from India.
| Country | Share |
|---|---|
| India | 95.3% |
| United States | 1.6% |
| United Arab Emirates | 0.4% |
The strongest cross-interests of the NewSong audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Old Testament | Politics & Society | 10.83× | ||
| 02 | New Testament | Politics & Society | 4.01× | ||
| 03 | Flexible-fuel vehicle | Cars & Mobility | 3.71× | ||
| 04 | Clairvoyance | Politics & Society | 3.39× | ||
| 05 | Catholic Church | Politics & Society | 3.11× | ||
| 06 | Multiple sclerosis awareness | Health | 2.63× | ||
| 07 | Spanish language | Politics & Society | 2.62× | ||
| 08 | Soy milk | Food & Beverages | 2.49× | ||
| 09 | Fragrance oil | Beauty & Wellness | 2.38× | ||
| 10 | Plastic recycling | Politics & Society | 2.19× | ||
| 11 | World Wide Fund for Nature | Politics & Society | 2.15× | ||
| 12 | Optimism | Business & Career | 2.02× | ||
| 13 | Lung cancer awareness | Health | 1.96× | ||
| 14 | Coconut milk | Food & Beverages | 1.95× | ||
| 15 | Urology | Health | 1.81× | ||
| 16 | Breast Cancer awareness | Health | 1.79× | ||
| 17 | Basic income | Politics & Society | 1.69× | ||
| 18 | Bored Panda | Internet & Social Media | 1.67× | ||
| 19 | Ramen | Food & Beverages | 1.57× | ||
| 20 | Anti-lock braking system | Cars & Mobility | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 3.11× | |
| Risk Appetite | THRILL | 0.81× | |
| Social Media Usage | JOY | 0.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.48× | |
| Risk Appetite | THRILL | 0.81× | |
| Spirituality | BALANCE | 3.11× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for NewSong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.