How to read this list
Rank
Position in the Top 50, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in India who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in India. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in India, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in India. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 |  Funny Moments |
142k | 3.1% | 27.7 | 14.2% | Content type |
| 27 |  Emoticon |
130k | 0.7% | 27.8 | 27.1% | Content type |
| 28 |  Crazy Videos |
123k | 5.7% | 30.0 | 17.3% | Content type |
| 29 |  Inspiring Quotes |
111k | 6.0% | 27.6 | 44.3% | Content type |
| 30 |  Cute Dogs |
104k | 1.8% | 25.0 | 43.2% | Content type |
| 31 |  Funny Texts |
85k | 1.0% | 24.4 | 34.1% | Content type |
| 32 |  Photoblog |
82k | 1.8% | 30.4 | 23.8% | Content type |
| 33 |  Daily Quotes |
70k | 2.8% | 25.7 | 48.6% | Content type |
| 34 |  E-card |
54k | 1.5% | 27.4 | 33.5% | Content type |
| 35 |  Inspirational Thoughts |
53k | 40.5% | 29.7 | 30.5% | Content type |
| 36 |  Pranksters |
49k | 7.5% | 24.2 | 24.6% | Content type |
| 37 |  Daily Horoscope |
43k | 2.4% | 27.0 | 44.7% | Content type |
| 38 |  Paid content |
37k | 9.2% | 31.4 | 24.3% | Content type |
| 39 |  Funny Quotes |
31k | 2.1% | 29.6 | 27.8% | Content type |
| 40 |  Funny Pictures |
30k | 1.4% | 26.7 | 20.8% | Content type |
| 41 |  Food presentation |
25k | 1.4% | 39.5 | 33.9% | Content type |
| 42 |  funny cats |
20k | 2.5% | 38.7 | 17.5% | Content type |
| 43 |  Funny Stuff |
13k | 0.9% | 28.2 | 33.2% | Content type |
| 44 |  Personal message |
10k | 0.2% | 30.4 | 7.8% | Content type |
| 45 |  Mailing list |
10k | 0.4% | 30.5 | 24.4% | Content type |
| 46 |  HD Wallpapers |
9.1k | 2.6% | 27.5 | 17.1% | Content type |
| 47 |  Clip art |
7.9k | 1.1% | 23.4 | 11.8% | Content type |
| 48 |  Easter egg (media) |
6.5k | 0.1% | 27.0 | 28.8% | Content type |
| 49 |  Abandoned Places |
5.8k | 0.1% | 32.1 | 19.6% | Content type |
| 50 |  Celebrity culture |
514 | 0.2% | 34.1 | 56.9% | Content type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across India and ranks each content type by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest content type in India?
Viral video currently leads with an estimated audience of 21M people in India.