Top 7 Crisps in India
This curated ranking covers the 7 largest crisps in India, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Lay's, Pringles and Ruffles lead the list with a combined estimated audience of 1,117,389 people. Across all 7 entries the average audience size is 160,096, and the largest, Lay's, reaches around 733,179 people in India. Audience size is the estimated number of unique people in India who actively engage with each crisps, derived from search demand signals. Rankings reflect search-behavior signals collected across India and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Lay's |
733,179 | 7.7% | Crisps | Food & Beverages |
| 2 |  Pringles |
288,603 | 3.1% | Crisps | Food & Beverages |
| 3 |  Ruffles |
95,607 | 2.4% | Crisps | Food & Beverages |
| 4 |  funny-frisch |
1,487 | 0.6% | Crisps | Food & Beverages |
| 5 |  Happy Chips |
823 | 1.1% | Crisps | Food & Beverages |
| 6 |  Seeberger |
802 | 0.3% | Crisps | Food & Beverages |
| 7 |  Ültje |
175 | 0.2% | Crisps | Food & Beverages |
Frequently asked questions
How is this Top 7 list compiled?
Rascasse aggregates anonymized search-behavior signals across India and ranks each crisps by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest crisps in India?
Lay's currently leads with an estimated audience of 733,179 people in India.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across India. Lists below 5 entries are not published. See methodology for full details.