For marketing, sponsorship & live-entertainment teams
Working with audiences like these?
This ranking is built on Rascasse audience intelligence — behavioural signals on 500,000+ brands, teams, artists and topics across 30+ markets. See what teams like yours do with it:
Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront
How to read this list
Rank
Position in the Top 26, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in India who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in India. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in India, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in India. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | BBachelor's degree | 10M | 8.5% | 27.8 | 30.8% | Degree |
| 2 | BBachelor of Technology | 1.9M | 24.9% | 25.3 | 32.1% | Degree |
| 3 | BBachelor's degree or higher | 1.6M | 8.6% | 27.9 | 19.4% | Degree |
| 4 | BBachelor of Medicine, Bachelor of Surgery | 1.3M | 5.9% | 33.1 | 22.6% | Degree |
| 5 | BBachelor of Science | 927k | 8.8% | 26.3 | 20.3% | Degree |
| 6 | BBachelor of Business Administration | 825k | 15.3% | 25.6 | 18.2% | Degree |
| 7 | BBachelor of Commerce | 679k | 50.7% | 27.3 | 20.2% | Degree |
| 8 | BBachelor of Laws | 342k | 26.0% | 25.6 | 14.8% | Degree |
| 9 | BBachelor of Information Technology | 301k | 10.4% | 27.0 | 22.0% | Degree |
| 10 | BBachelor of Science in Nursing | 295k | 3.1% | 34.9 | 35.2% | Degree |
| 11 | BBachelor of Science in Information Technology | 273k | 18.9% | 24.3 | 26.6% | Degree |
| 12 | BBachelor of Pharmacy | 202k | 9.3% | 28.2 | 18.5% | Degree |
| 13 | BBachelor of Business Management | 124k | 20.3% | 28.7 | 11.9% | Degree |
| 14 | BBachelor of Accountancy | 72k | 28.3% | 26.3 | 17.7% | Degree |
| 15 | BBachelor of Engineering | 60k | 12.4% | 32.1 | 22.4% | Degree |
| 16 | BBachelor of Veterinary Science | 50k | 5.8% | 28.2 | 33.5% | Degree |
| 17 | BBachelor of Business | 49k | 20.3% | 29.6 | 19.0% | Degree |
| 18 | BBachelor of Education | 31k | 9.5% | 31.8 | 21.8% | Degree |
| 19 | BBachelor of Computer Science | 17k | 6.4% | 30.3 | 25.9% | Degree |
| 20 | BBachelor of Economics | 6.1k | 5.2% | 34.0 | 22.8% | Degree |
| 21 | BBachelor of Psychology | 4.5k | 2.2% | 31.9 | 23.8% | Degree |
| 22 | BBachelor of Computing | 997 | 7.4% | 32.0 | 21.4% | Degree |
| 23 | BBachelor of Marketing | 550 | 1.1% | 29.7 | 24.3% | Degree |
| 24 | BBachelor of Arts in Clinical Psychology | 317 | 5.4% | 29.9 | 22.4% | Degree |
| 25 | BBachelor of Business Information Systems | 166 | 1.2% | 32.1 | 23.6% | Degree |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular degrees compiled?
Rascasse aggregates anonymized search-behavior signals across India and ranks each degree by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest degree in India?
Bachelor's degree currently leads with an estimated audience of 10M people in India.