Top 16 Detergents in India
This curated ranking covers the 16 largest detergents in India, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Unilever, Procter & Gamble and Surf (detergent) lead the list with a combined estimated audience of 2,467,028 people. Across all 16 entries the average audience size is 242,055, and the largest, Unilever, reaches around 1,124,093 people in India. Audience size is the estimated number of unique people in India who actively engage with each detergent, derived from search demand signals. Rankings reflect search-behavior signals collected across India and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Unilever |
1,124,093 | 6.1% | Detergent | Home & Garden |
| 2 |  Procter & Gamble |
905,311 | 4.2% | Detergent | Home & Garden |
| 3 |  Surf (detergent) |
437,624 | 3.9% | Detergent | Home & Garden |
| 4 |  Tide (brand) |
416,618 | 4.0% | Detergent | Home & Garden |
| 5 |  WD-40 |
346,123 | 3.8% | Detergent | Home & Garden |
| 6 |  Henkel |
202,768 | 4.2% | Detergent | Home & Garden |
| 7 |  Ariel (detergent) |
118,761 | 2.1% | Detergent | Home & Garden |
| 8 |  Scrub Daddy |
88,995 | 2.4% | Detergent | Home & Garden |
| 9 |  Persil |
64,786 | 1.3% | Detergent | Home & Garden |
| 10 |  Downy |
57,104 | 1.7% | Detergent | Home & Garden |
| 11 |  Glade (brand) |
45,360 | 0.2% | Detergent | Home & Garden |
| 12 |  Conair Corporation |
30,769 | 1.5% | Detergent | Home & Garden |
| 13 |  The Pink Stuff |
22,052 | 1.3% | Detergent | Home & Garden |
| 14 |  Vileda |
12,348 | 0.5% | Detergent | Home & Garden |
| 15 |  Formil |
108 | 0.1% | Detergent | Home & Garden |
| 16 |  American Craftsman |
64 | 1.2% | Detergent | Home & Garden |
Frequently asked questions
How is this Top 16 list compiled?
Rascasse aggregates anonymized search-behavior signals across India and ranks each detergent by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest detergent in India?
Unilever currently leads with an estimated audience of 1,124,093 people in India.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across India. Lists below 5 entries are not published. See methodology for full details.