How to read this list
Rank
Position in the Top 69, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in India who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in India. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in India, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in India. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 |  Annabelle (film) |
1.8M | 12.8% | 31.1 | 24.9% | Horror |
| 2 |  The Conjuring |
1.8M | 5.8% | 26.6 | 32.1% | Horror |
| 3 |  Train to Busan |
1M | 18.9% | 25.0 | 29.3% | Horror |
| 4 |  Itsy Bitsy |
997k | 85.9% | 34.5 | 55.5% | Horror |
| 5 |  Insidious (film) |
832k | 7.5% | 31.2 | 26.8% | Horror |
| 6 |  Saw (2004 film) |
823k | 4.7% | 32.3 | 9.2% | Horror |
| 7 |  World War Z (film) |
647k | 9.0% | 33.3 | 24.4% | Horror |
| 8 |  Evil Dead |
515k | 11.4% | 32.5 | 43.0% | Horror |
| 9 |  28 Weeks Later |
509k | 3.5% | 30.5 | 75.4% | Horror |
| 10 |  The Conjuring 2 |
478k | 11.6% | 28.5 | 32.9% | Horror |
| 11 |  Scream (1996 film) |
472k | 2.1% | 31.4 | 30.1% | Horror |
| 12 |  The Witch (2015 film) |
468k | 6.7% | 25.3 | 37.6% | Horror |
| 13 |  The Mist |
379k | 12.5% | 38.8 | 60.7% | Horror |
| 14 |  Friday the 13th (franchise) |
264k | 3.6% | 28.9 | 35.2% | Horror |
| 15 |  The Mist (film) |
184k | 6.4% | 31.3 | 53.8% | Horror |
| 16 |  Friday the 13th |
183k | 3.1% | 26.8 | 26.8% | Horror |
| 17 |  Sinister (film) |
173k | 4.1% | 28.6 | 27.0% | Horror |
| 18 |  Poltergeist (1982 film) |
169k | 3.2% | 29.2 | 11.1% | Horror |
| 19 |  Day of the Dead (1985 film) |
167k | 1.7% | 35.0 | 63.4% | Horror |
| 20 |  The Green Inferno |
154k | 16.9% | 24.5 | 23.4% | Horror |
| 21 |  The Exorcist (film) |
152k | 3.6% | 38.8 | 21.7% | Horror |
| 22 |  Halloween H20: 20 Years Later |
140k | 17.3% | 29.3 | 28.0% | Horror |
| 23 |  The Ring (2002 film) |
140k | 4.9% | 30.3 | 15.6% | Horror |
| 24 |  The Cabin in the Woods |
105k | 3.7% | 27.6 | 14.7% | Horror |
| 25 |  The Collector (2009 film) |
100k | 5.2% | 35.0 | 15.5% | Horror |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 69 list compiled?
Rascasse aggregates anonymized search-behavior signals across India and ranks each horror by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest horror in India?
Annabelle (film) currently leads with an estimated audience of 1.8M people in India.