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Top 100 New waves in India

This curated ranking covers the 100 largest new waves in India, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 166 new waves tracked in India, the 100 ranked here account for the largest measured audience reach. ADULT., ACTORS and Television lead the list with a combined estimated audience of 3.6M people. Across all 100 entries the average audience size is 99k, and the largest, ADULT., reaches around 1.6M people in India. Audience size is the estimated number of unique people in India who actively engage with each new wave, derived from search demand signals. Rankings reflect search-behavior signals collected across India and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in India who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in India. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in India, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in India. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Vosh 1.9k 32.9 38.9% New wave
52 The Suburbs 1.9k 32.6 30.1% New wave
53 Deep Tan 1.7k 32.9 38.9% New wave
54 Vision Video 1.6k New wave
55 Toyah 1.3k 37.5 50.1% New wave
56 Soft Kill 1.3k 27.2 27.9% New wave
57 The Cassandra Complex 1.2k 27.4 55.9% New wave
58 Home Counties 1.1k 37.7 30.7% New wave
59 Lebanon Hanover 993 41.1 43.8% New wave
60 Carpenter Brut 966 0.0 0.0% New wave
61 Perturbator 966 0.0 0.0% New wave
62 Gustaf 925 26.8 26.4% New wave
63 Helena Hauff 806 34.4 57.1% New wave
64 Twin Tribes 771 32.9 38.9% New wave
65 Provoker 749 32.9 38.9% New wave
66 And Also the Trees 630 0.0 0.0% New wave
67 Lene Lovich 587 48.9 51.3% New wave
68 Heavy Lungs 553 28.0 43.3% New wave
69 P-MODEL 542 30.6 32.0% New wave
70 Ganser 536 36.5 20.6% New wave
71 Death in June 509 31.0 27.3% New wave
72 She Past Away 410 0.0 0.0% New wave
73 CLAMM 391 33.9 28.8% New wave
74 IST IST 370 26.6 45.1% New wave
75 Wire Train 358 31.0 35.9% New wave

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across India and ranks each new wave by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest new wave in India?

ADULT. currently leads with an estimated audience of 1.6M people in India.

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