Top 19 Personal finances in India
This curated ranking covers the 19 largest personal finances in India, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. PayPal, Maestro (debit card) and Kickstarter lead the list with a combined estimated audience of 2,288,093 people. Across all 19 entries the average audience size is 172,063, and the largest, PayPal, reaches around 993,079 people in India. Audience size is the estimated number of unique people in India who actively engage with each personal finance, derived from search demand signals. Rankings reflect search-behavior signals collected across India and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  PayPal |
993,079 | 2.9% | Personal finance | Business & Career |
| 2 |  Maestro (debit card) |
698,966 | 19.8% | Personal finance | Business & Career |
| 3 |  Kickstarter |
596,048 | 7.9% | Personal finance | Business & Career |
| 4 |  Indiegogo |
350,092 | 25.2% | Personal finance | Business & Career |
| 5 |  Mint.com |
300,812 | 28.3% | Personal finance | Business & Career |
| 6 |  GoFundMe |
234,286 | 1.7% | Personal finance | Business & Career |
| 7 |  Kabbage |
56,826 | 8.7% | Personal finance | Business & Career |
| 8 |  Funding Circle |
18,852 | 3.7% | Personal finance | Business & Career |
| 9 |  PNC Financial Services |
10,353 | 1.9% | Personal finance | Business & Career |
| 10 |  Visa Debit |
2,204 | 0.7% | Personal finance | Business & Career |
| 11 |  Wero |
2,103 | 0.1% | Personal finance | Business & Career |
| 12 |  Deutsche Vermögensberatung |
1,942 | 0.2% | Personal finance | Business & Career |
| 13 |  DEVK |
1,756 | 0.1% | Personal finance | Business & Career |
| 14 |  finanzen.net |
860 | 0.0% | Personal finance | Business & Career |
| 15 |  Schwäbisch Hall |
504 | 0.1% | Personal finance | Business & Career |
| 16 |  Wüstenrot |
186 | 0.0% | Personal finance | Business & Career |
| 17 |  Companisto |
147 | 0.1% | Personal finance | Business & Career |
| 18 |  Visa Electron |
105 | 0.0% | Personal finance | Business & Career |
| 19 |  Visa Cash |
89 | 1.1% | Personal finance | Business & Career |
Frequently asked questions
How is this Top 19 list compiled?
Rascasse aggregates anonymized search-behavior signals across India and ranks each personal finance by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest personal finance in India?
PayPal currently leads with an estimated audience of 993,079 people in India.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across India. Lists below 5 entries are not published. See methodology for full details.