How to read this list
Rank
Position in the Top 51, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in India who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in India. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in India, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in India. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 |  Hot Wheels |
2M | 8.8% | 29.4 | 25.0% | Toys |
| 2 |  Lego |
1.6M | 1.4% | 31.8 | 55.6% | Toys |
| 3 |  Labubu |
1.2M | 2.2% | 28.0 | 45.2% | Toys |
| 4 |  Barbie |
1.1M | 3.0% | 30.9 | 55.0% | Toys |
| 5 |  Disney Princess |
773k | 2.6% | 28.9 | 51.3% | Toys |
| 6 |  Mattel |
530k | 3.0% | 28.4 | 52.6% | Toys |
| 7 |  Play-Doh |
498k | 6.3% | 32.5 | 50.8% | Toys |
| 8 |  Hasbro |
462k | 4.3% | 29.5 | 48.0% | Toys |
| 9 |  Hello Kitty |
424k | 1.1% | 25.3 | 55.2% | Toys |
| 10 |  Nerf |
242k | 4.2% | 40.8 | 24.8% | Toys |
| 11 |  Lego Marvel Super Heroes |
113k | 2.9% | 30.7 | 33.1% | Toys |
| 12 |  Crayola |
104k | 2.6% | 30.8 | 43.4% | Toys |
| 13 |  Lego Batman |
92k | 1.9% | 26.6 | 25.5% | Toys |
| 14 |  Lego City |
74k | 1.7% | 28.8 | 39.3% | Toys |
| 15 |  Hotel deLuxe |
64k | 32.4% | 31.5 | 39.5% | Toys |
| 16 |  Lego Technic |
54k | 1.0% | 32.8 | 22.8% | Toys |
| 17 |  Squishmallows |
53k | 0.4% | 31.8 | 36.5% | Toys |
| 18 |  Lego Mindstorms |
49k | 2.3% | 28.9 | 39.7% | Toys |
| 19 |  Lego Star Wars |
47k | 0.6% | 28.9 | 22.7% | Toys |
| 20 |  Lego Duplo |
47k | 0.8% | 28.0 | 42.3% | Toys |
| 21 |  Lego Ninjago |
40k | 0.9% | 34.2 | 55.6% | Toys |
| 22 |  Lego Minecraft |
35k | 0.7% | 28.4 | 34.6% | Toys |
| 23 |  Lego Friends |
18k | 0.7% | 32.6 | 67.4% | Toys |
| 24 |  Build-A-Bear Workshop |
18k | 0.4% | 31.2 | 62.9% | Toys |
| 25 |  Habermaaß |
17k | 1.3% | 24.4 | 57.8% | Toys |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 51 list compiled?
Rascasse aggregates anonymized search-behavior signals across India and ranks each toys by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest toys in India?
Hot Wheels currently leads with an estimated audience of 2M people in India.