How to read this list
Rank
Position in the Top 68, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in India who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in India. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in India, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in India. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 |  Apartment hotel |
781k | 3.4% | 32.8 | 36.7% | Travel type |
| 27 |  Hostel |
739k | 3.5% | 32.7 | 24.3% | Travel type |
| 28 |  River |
737k | 1.9% | 29.4 | 19.1% | Travel type |
| 29 |  Sailing |
556k | 1.2% | 30.4 | 26.0% | Travel type |
| 30 |  Spaceflight |
530k | 3.8% | 33.1 | 14.7% | Travel type |
| 31 |  Tourist attraction |
499k | 2.8% | 33.3 | 23.7% | Travel type |
| 32 |  Agritourism |
425k | 6.2% | 36.8 | 20.3% | Travel type |
| 33 |  Spa town |
399k | 0.9% | 36.7 | 35.1% | Travel type |
| 34 |  Bed and breakfast |
395k | 1.1% | 31.5 | 37.5% | Travel type |
| 35 |  Long weekend |
383k | 2.7% | 32.5 | 22.5% | Travel type |
| 36 |  All-inclusive resort |
368k | 1.4% | 38.8 | 20.7% | Travel type |
| 37 |  Safari lodge |
355k | 5.3% | 33.1 | 24.6% | Travel type |
| 38 |  Public aquarium |
345k | 3.0% | 32.4 | 27.1% | Travel type |
| 39 |  Mountain resort |
317k | 2.5% | 32.0 | 24.0% | Travel type |
| 40 |  Walking tour |
296k | 4.7% | 37.7 | 21.9% | Travel type |
| 41 |  River cruise |
236k | 1.9% | 36.5 | 28.2% | Travel type |
| 42 |  Glamping |
236k | 0.7% | 27.0 | 23.1% | Travel type |
| 43 |  Escorted tour |
212k | 9.3% | 27.5 | 48.6% | Travel type |
| 44 |  Urban exploration |
163k | 2.1% | 32.3 | 29.6% | Travel type |
| 45 |  Weekend trips |
142k | 8.0% | 25.2 | 33.2% | Travel type |
| 46 |  Tour guide |
133k | 2.1% | 36.6 | 20.9% | Travel type |
| 47 |  Whale watching |
129k | 2.9% | 36.2 | 26.2% | Travel type |
| 48 |  City Sightseeing |
127k | 3.3% | 32.8 | 25.9% | Travel type |
| 49 |  Motel |
123k | 0.8% | 33.4 | 32.7% | Travel type |
| 50 |  Beach house |
111k | 1.2% | 31.0 | 26.3% | Travel type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 68 list compiled?
Rascasse aggregates anonymized search-behavior signals across India and ranks each travel type by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest travel type in India?
Hotels currently leads with an estimated audience of 17M people in India.