A data profile of the people who buy, follow and care about Iva Zanicchi in Italy — modelled from more than twelve digital signal sources. Iva Zanicchi has an estimated audience of 4,031,733 people in Italy.
The average Iva Zanicchi fan in Italy is 51.7 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
The key figures that characterise the Iva Zanicchi profile in Italy.
73.8% are female, 26.2% are male, average age 51.7.
| Metric | Value |
|---|---|
| Female | 73.8% |
| Male | 26.2% |
| Average age | 51.7 |
| Estimated audience size | 4,031,733 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 11% | |
| 30-39 | 12% | |
| 40-49 | 18% | |
| 50+ | 60% |
of the worldwide Iva Zanicchi audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 98.7% |
| Germany | 1.1% |
| United States | 0.2% |
Where the Iva Zanicchi audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~400K | 1.28× | |
| 02 | Puglia | ~300K | 1.21× | |
| 03 | Emilia-Romagna | ~400K | 1.17× | |
| 04 | Calabria | ~100K | 1.16× | |
| 05 | Lombardy | ~800K | 1.12× | |
| 06 | Veneto | ~400K | 1.12× | |
| 07 | Piedmont | ~300K | 1.08× | |
| 08 | Liguria | ~100K | 1.08× | |
| 09 | Sardinia | ~100K | 1.06× | |
| 10 | Lazio | ~500K | 1.05× | |
| 11 | Campania | ~500K | 1.04× | |
| 12 | Friuli-Venezia Giulia | ~80K | 1.01× | |
| 13 | Abruzzo | ~90K | 1.00× | |
| 14 | Tuscany | ~300K | 0.97× | |
| 15 | Marche | ~90K | 0.93× | |
| 16 | Basilicata | ~30K | 0.86× | |
| 17 | Umbria | ~60K | 0.85× | |
| 18 | Molise | ~20K | 0.82× | |
| 19 | Trentino-Alto Adige/Südtirol | ~50K | 0.69× | |
| 20 | Aosta Valley | ~7K | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Iva Zanicchi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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