How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 51 |  Vizsla |
59k | 2.1% | 42.7 | 65.1% | Dog breed |
| 52 |  Shar Pei |
59k | 3.6% | 43.0 | 71.2% | Dog breed |
| 53 |  Dogue de Bordeaux |
54k | 4.9% | 42.7 | 61.3% | Dog breed |
| 54 |  Bully Dog |
53k | 4.1% | 34.7 | 51.9% | Dog breed |
| 55 |  Scottish Terrier |
51k | 3.7% | 44.7 | 57.3% | Dog breed |
| 56 |  Landseer (dog) |
47k | 9.7% | 55.0 | 43.0% | Dog breed |
| 57 |  Miniature Pinscher |
47k | 3.5% | 45.8 | 71.3% | Dog breed |
| 58 |  Caucasian Shepherd Dog |
47k | 4.4% | 46.6 | 52.1% | Dog breed |
| 59 |  Tibetan Terrier |
47k | 10.2% | 49.4 | 79.6% | Dog breed |
| 60 |  Lhasa Apso |
46k | 3.1% | 44.5 | 70.2% | Dog breed |
| 61 |  Irish Setter |
44k | 2.8% | 44.1 | 48.4% | Dog breed |
| 62 |  Collie |
42k | 2.1% | 42.9 | 67.4% | Dog breed |
| 63 |  Shetland Sheepdog |
42k | 2.1% | 47.4 | 64.0% | Dog breed |
| 64 |  Pekingese |
41k | 2.6% | 47.2 | 60.3% | Dog breed |
| 65 |  Bracco Italiano |
41k | 17.2% | 45.9 | 39.6% | Dog breed |
| 66 |  Miniature Australian Shepherd |
41k | 3.9% | 26.7 | 75.2% | Dog breed |
| 67 |  Great Pyrenees |
41k | 3.3% | 48.0 | 57.2% | Dog breed |
| 68 |  Cardigan Welsh Corgi |
40k | 1.6% | 37.4 | 70.6% | Dog breed |
| 69 |  German Spitz |
37k | 6.8% | 44.5 | 62.8% | Dog breed |
| 70 |  Central Asian Shepherd Dog |
37k | 9.5% | 44.8 | 34.4% | Dog breed |
| 71 |  Standard Schnauzer |
36k | 5.1% | 32.6 | 56.0% | Dog breed |
| 72 |  Bull and Terrier |
36k | 9.5% | 38.7 | 51.4% | Dog breed |
| 73 |  Irish Wolfhound |
36k | 2.7% | 38.7 | 66.0% | Dog breed |
| 74 |  Bullmastiff |
35k | 2.0% | 40.8 | 56.7% | Dog breed |
| 75 |  Giant Schnauzer |
31k | 2.9% | 33.1 | 61.8% | Dog breed |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each dog breed by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest dog breed in Italy?
Labrador Retriever currently leads with an estimated audience of 5.5M people in Italy.