Popularity ranking · Italy

The 100 most popular Hotels in Italy

This curated ranking covers the 100 largest hotels in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 542 hotels tracked in Italy, the 100 ranked here account for the largest measured audience reach. La Fenice, NH Hotels and B&B Hotels lead the list with a combined estimated audience of 2.8M people. Across all 100 entries the average audience size is 117k, and the largest, La Fenice, reaches around 1.1M people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each hotel, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Hotel Ibis 98k 39.7 51.0% Hotel
27 Courtyard by Marriott 95k 43.1 49.4% Hotel
28 Design Hotels 85k 42.3 65.6% Hotel
29 The Borgata 83k 45.0 58.4% Hotel
30 The Boutique 76k 32.3 49.5% Hotel
31 Hilton Garden Inn 75k 32.3 51.3% Hotel
32 Holiday Inn Express 74k 40.6 43.4% Hotel
33 The Leading Hotels of the World 74k 41.8 54.8% Hotel
34 Hotel City 73k Hotel
35 Hôtel de Paris Monte-Carlo 73k 45.5 50.6% Hotel
36 RIU Hotels 71k 39.9 58.8% Hotel
37 Four Points by Sheraton 71k 44.0 61.9% Hotel
38 Rocco Forte Hotels 71k 41.3 70.3% Hotel
39 Marina Bay Sands 70k 40.0 49.0% Hotel
40 Aman 69k 50.8 54.2% Hotel
41 Ibiza Rocks Hotel 69k 36.5 63.2% Hotel
42 Van der Valk (company) 61k 42.5 75.0% Hotel
43 AIR SPACE 60k 40.2 35.8% Hotel
44 Rio All Suite Hotel and Casino 59k 42.8 48.6% Hotel
45 Casa de Campo 59k 40.0 49.9% Hotel
46 Ibis Budget 54k 43.0 45.1% Hotel
47 Iberostar Hotels & Resorts 49k 39.3 62.4% Hotel
48 Hotel Negresco 49k 49.9 63.0% Hotel
49 La Mamounia 49k 37.2 56.9% Hotel
50 Emirates Palace 48k 45.9 40.2% Hotel

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular hotels compiled?

Rascasse aggregates anonymized search-behavior signals across Italy and ranks each hotel by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest hotel in Italy?

La Fenice currently leads with an estimated audience of 1.1M people in Italy.

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