How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 51 | MMusée du Louvre | 132k | 12.2% | 41.6 | 64.1% | Museum |
| 52 | TTerracotta Army | 129k | 16.7% | 48.7 | 62.4% | Museum |
| 53 | PPérez Art Museum Miami | 127k | 5.4% | 35.6 | 56.6% | Museum |
| 54 | DDavid Zwirner Gallery | 122k | 10.4% | 41.8 | 45.8% | Museum |
| 55 | MMoMA PS1 | 120k | 9.1% | 40.8 | 47.4% | Museum |
| 56 | WWhite Cube | 118k | 6.1% | 42.0 | 47.3% | Museum |
| 57 | AAmerican Museum of Natural History | 110k | 3.1% | 30.7 | 44.3% | Museum |
| 58 | FFrida Kahlo Museum | 106k | 8.7% | 45.8 | 63.4% | Museum |
| 59 | MMuseum of Contemporary Art, Chicago | 99k | 13.1% | 46.7 | 54.0% | Museum |
| 60 | RRoman Baths (Bath) | 98k | 1.5% | 46.1 | 100.0% | Museum |
| 61 | NNatural history museum | 93k | 2.1% | 40.8 | 52.5% | Museum |
| 62 | MMuseo della Scienza e della Tecnologia "Leonardo da Vinci" | 93k | 99.8% | 42.7 | 61.5% | Museum |
| 63 | PPeggy Guggenheim Collection | 92k | 56.4% | 43.6 | 72.0% | Museum |
| 64 | MMuseo Picasso Málaga | 92k | 55.0% | 45.8 | 100.0% | Museum |
| 65 | KKunsthistorisches Museum | 92k | 5.7% | 37.2 | 53.2% | Museum |
| 66 | SSerpentine Galleries | 90k | 8.0% | 43.5 | 60.0% | Museum |
| 67 | SStedelijk Museum Amsterdam | 90k | 8.6% | 46.6 | 45.9% | Museum |
| 68 | TTsUM (Moscow) | 88k | 1.5% | 34.9 | 46.1% | Museum |
| 69 | MMuseum of the Moving Image (New York City) | 87k | 21.1% | 39.4 | 48.5% | Museum |
| 70 | BBarcelona Museum of Contemporary Art | 86k | 10.1% | 44.2 | 54.1% | Museum |
| 71 | MMunch Museum | 85k | 17.1% | 46.1 | 71.6% | Museum |
| 72 | BBMW Museum | 85k | 35.1% | 33.2 | 7.7% | Museum |
| 73 | WWalters Art Museum | 84k | 10.8% | 44.3 | 71.7% | Museum |
| 74 | DDeutsches Museum | 80k | 17.5% | 43.6 | 48.0% | Museum |
| 75 | MMuseu Nacional d'Art de Catalunya | 79k | 33.4% | 45.9 | 67.6% | Museum |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular museums compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each museum by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest museum in Italy?
Chinese surname currently leads with an estimated audience of 2.5M people in Italy.