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Top 100 Museums in Italy

This curated ranking covers the 100 largest museums in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 707 museums tracked in Italy, the 100 ranked here account for the largest measured audience reach. Chinese surname, Museum of Modern Art and British Museum lead the list with a combined estimated audience of 6.5M people. Across all 100 entries the average audience size is 298k, and the largest, Chinese surname, reaches around 2.5M people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each museum, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Pérez Art Museum Miami 127k 35.6 56.6% Museum
52 Terracotta Army 126k 48.7 62.4% Museum
53 David Zwirner Gallery 122k 41.8 45.8% Museum
54 MoMA PS1 120k 40.8 47.4% Museum
55 White Cube 118k 42.0 47.3% Museum
56 American Museum of Natural History 110k 30.7 44.3% Museum
57 Frida Kahlo Museum 106k 45.8 63.4% Museum
58 Museum of Contemporary Art, Chicago 99k 46.7 54.0% Museum
59 Museo Picasso Málaga 97k 45.8 100.0% Museum
60 City of Arts and Sciences 97k 42.3 70.3% Museum
61 Roman Baths (Bath) 95k 46.1 100.0% Museum
62 Natural history museum 93k 40.8 52.5% Museum
63 Museo della Scienza e della Tecnologia "Leonardo da Vinci" 93k 42.7 61.5% Museum
64 Peggy Guggenheim Collection 92k 43.6 72.0% Museum
65 Kunsthistorisches Museum 92k 37.2 53.2% Museum
66 Serpentine Galleries 90k 43.5 60.0% Museum
67 Stedelijk Museum Amsterdam 90k 46.6 45.9% Museum
68 TsUM (Moscow) 88k 34.9 46.1% Museum
69 Museum of the Moving Image (New York City) 87k 39.4 48.5% Museum
70 Barcelona Museum of Contemporary Art 86k 44.2 54.1% Museum
71 BMW Museum 85k 33.2 7.7% Museum
72 Walters Art Museum 84k 44.3 71.7% Museum
73 Munch Museum 84k 46.1 71.6% Museum
74 Deutsches Museum 79k 43.6 48.0% Museum
75 Museu Nacional d'Art de Catalunya 78k 45.9 67.6% Museum

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across Italy and ranks each museum by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest museum in Italy?

Chinese surname currently leads with an estimated audience of 2.5M people in Italy.

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