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Top 100 Museums in Italy

This curated ranking covers the 100 largest museums in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 707 museums tracked in Italy, the 100 ranked here account for the largest measured audience reach. Chinese surname, Museum of Modern Art and British Museum lead the list with a combined estimated audience of 6.5M people. Across all 100 entries the average audience size is 298k, and the largest, Chinese surname, reaches around 2.5M people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each museum, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 Scuderie del Quirinale 78k 45.0 76.1% Museum
77 Field Museum of Natural History 72k 40.4 53.7% Museum
78 San Diego Natural History Museum 71k 37.4 55.4% Museum
79 Fondation Cartier pour l'Art Contemporain 70k 36.3 59.3% Museum
80 National Museum of American History 70k 38.9 52.5% Museum
81 Acropolis Museum 69k 46.7 39.6% Museum
82 Niterói Contemporary Art Museum 69k 43.1 39.4% Museum
83 Chicago History Museum 69k 39.1 47.5% Museum
84 Canadian Museum of History 68k 36.8 54.8% Museum
85 Israel Museum 68k 40.7 58.5% Museum
86 museo reina sofía 68k 35.7 47.8% Museum
87 National Museum, Warsaw 67k 48.6 71.7% Museum
88 Affordable Art Fair 63k 40.9 58.6% Museum
89 Science museum 63k 41.2 55.7% Museum
90 The Gettysburg Museum Of History 62k 37.1 54.0% Museum
91 Burlesque Hall of Fame 61k 44.4 48.5% Museum
92 J. Paul Getty Museum 58k 40.6 47.5% Museum
93 National Portrait Gallery 57k 36.5 52.8% Museum
94 The Andy Warhol Museum 57k 40.7 49.3% Museum
95 National Museum of History 55k 36.9 52.8% Museum
96 Mariinsky Theatre 54k 45.8 69.6% Museum
97 Museum of Contemporary Art Australia 54k 36.6 52.7% Museum
98 Australian Museum 52k 42.6 46.1% Museum
99 SS Great Britain 52k 46.2 63.3% Museum
100 Smithsonian American Art Museum 50k 36.4 49.3% Museum

Want the full picture for any of these audiences?

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Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across Italy and ranks each museum by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest museum in Italy?

Chinese surname currently leads with an estimated audience of 2.5M people in Italy.

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