Top 50 Health brands in Japan

This curated ranking covers the 50 largest health brands in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 2,156 health brands tracked in Japan, the 50 ranked here account for the largest measured audience reach. Weaning, Sleep and Health & wellness lead the list with a combined estimated audience of 56,917,626 people. Across all 50 entries the average audience size is 7,976,555, and the largest, Weaning, reaches around 22,611,705 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each health brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.

Ranking

Rank	Name	Audience size	Country share	Subtype	Category
1	Weaning	22,611,705	69.9%		Health
2	Sleep	19,379,658	7.8%		Health
3	Health & wellness	14,926,263	4.5%		Health
4	Healthy habits	14,681,350	10.3%		Health
5	Paleolithic diet	14,162,962	20.3%		Health
6	Happiness	13,845,262	3.2%		Health
7	Therapy	13,792,589	4.6%	Mind	Health
8	Personal care	13,131,600	4.0%		Health
9	Meditation	12,165,704	5.2%		Health
10	Weight loss (Fitness And wellness)	11,341,501	5.5%		Health
11	Quality of life	11,054,283	2.9%		Health
12	Self-awareness	10,728,864	6.3%		Health
13	Large-group awareness training	10,237,378	98.9%		Health
14	Healthy diet	9,593,383	4.2%		Health
15	Luck	9,231,717	17.7%	Animation	Health
16	Muscle	9,146,832	6.2%		Health
17	Spirituality	9,130,800	5.6%	Field of study	Health
18	Healthy food	8,399,204	10.3%	Novel	Health
19	Self-knowledge (psychology)	8,009,958	6.6%		Health
20	Health care provider	7,942,064	7.0%		Health
21	Self-love	7,836,222	4.9%		Health
22	Divination	7,615,740	19.9%		Health
23	Mind	6,820,852	3.6%		Health
24	Emotion	6,820,050	4.2%	Lifestyle cluster	Health
25	Tooth	6,482,611	6.3%		Health
26	Self care	6,461,352	3.6%		Health
27	Dream	5,975,241	9.4%	Mind	Health
28	Palmistry	5,958,067	37.2%		Health
29	Clinic	5,926,386	4.0%		Health
30	Soul	5,701,671	3.7%	Musical genre	Health
31	Well-being	5,675,308	2.0%		Health
32	Massage	5,551,920	3.8%		Health
33	Metabolism	5,477,080	5.6%		Health
34	Stone massage	5,190,543	23.0%		Health
35	Temperature	5,092,567	3.3%		Health
36	Optics	5,060,960	2.2%		Health
37	Virus	4,707,351	3.0%		Health
38	Healthy Lifestyles	4,476,118	11.9%		Health
39	Mindfulness	4,277,763	4.4%		Health
40	Emotional intelligence	4,225,761	4.8%		Health
41	Gluten	4,208,568	11.7%		Health
42	Neck	4,154,272	5.5%		Health
43	Preventive healthcare	4,092,980	4.4%		Health
44	Carbohydrate	4,067,382	2.8%		Health
45	Fish oil	4,031,757	19.4%		Health
46	Divinatory, esoteric and occult tarot	3,984,299	17.8%		Health
47	Probiotic	3,897,987	9.0%		Health
48	Day care	3,893,796	8.2%		Health
49	Bacteria	3,841,124	3.6%		Health
50	Anatomy	3,808,990	2.5%		Health