Top 5 Insurances in Japan
This curated ranking covers the 5 largest insurances in Japan, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Liability insurance, Long-term care insurance and Legal & General lead the list with a combined estimated audience of 944,440 people. Across all 5 entries the average audience size is 189,025, and the largest, Liability insurance, reaches around 754,941 people in Japan. Audience size is the estimated number of unique people in Japan who actively engage with each insurance, derived from search demand signals. Rankings reflect search-behavior signals collected across Japan and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Liability insurance |
754,941 | 6.6% | Insurance | Business & Career |
| 2 |  Long-term care insurance |
179,343 | 13.7% | Insurance | Business & Career |
| 3 |  Legal & General |
10,156 | 1.0% | Insurance | Business & Career |
| 4 |  Accidental death and dismemberment insurance |
379 | 1.4% | Insurance | Business & Career |
| 5 |  Die Bayerische |
309 | 0.1% | Insurance | Business & Career |
Frequently asked questions
How is this Top 5 list compiled?
Rascasse aggregates anonymized search-behavior signals across Japan and ranks each insurance by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest insurance in Japan?
Liability insurance currently leads with an estimated audience of 754,941 people in Japan.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Japan. Lists below 5 entries are not published. See methodology for full details.