Thorax Audience in South Korea
Thorax has an estimated audience of 125,255 people in South Korea. 56.9% are female, 43.1% are male, average age 24.8. Top brand affinities: Chiropractic education, Eschwege, James Ellroy, Fantasy La Liga, Escape Games.
Category: Health · Type: Topic
Demographics
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 24.8 |
| Estimated audience size | 125,255 |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
- Chiropractic education — 5.55× over baseline (Business & Career)
- Eschwege — 4.99× over baseline (Travel & Leisure)
- James Ellroy — 4.66× over baseline (Literature)
- Fantasy La Liga — 4.09× over baseline (Games)
- Escape Games — 3.76× over baseline (Games)
- Earth Fare — 3.74× over baseline (Shopping)
- CD Ensidesa — 3.37× over baseline (Sports)
- Emilio Romero — 2.76× over baseline (Sports)
- Call of Duty: Modern Warfare: Mobilized — 2.75× over baseline (Games)
- Union Nationale des Étudiants de France — 2.66× over baseline (Business & Career)
- Emily Batty — 2.53× over baseline (Sports)
- Lebanese cuisine — 2.46× over baseline (Food & Beverages)
- Gründerzeit — 2.32× over baseline (Politics & Society)
- Tierra Cali — 2.17× over baseline (Travel & Leisure)
- Lion of Judah — 2.09× over baseline ()
- Caccamo — 2.03× over baseline (Travel & Leisure)
- Autonomous University of Bucaramanga — 2.02× over baseline (Business & Career)
- Los Cabos Vacation — 1.99× over baseline (Travel & Leisure)
- Itajubá — 1.99× over baseline ()
- Čačak — 1.95× over baseline (Travel & Leisure)
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
- Risk Appetite (THRILL): 2.08
- Indulgence (JOY): 1.31
- Spirituality (BALANCE): 1.27
- Need for Security (CONSERVATISM): 1.25
- Price Sensitivity (PREMIUM): 1.25
- Convenience Orientation (PREMIUM): 1.19
Worldwide distribution
- United States: 18.3% of worldwide audience
- Thailand: 7.3% of worldwide audience
- Taiwan: 5.2% of worldwide audience
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Korea. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.