Top 50 Internet & Social Media brands in South Korea
This curated ranking covers the 50 largest internet & social media brands in South Korea, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1,327 internet & social media brands tracked in South Korea, the 50 ranked here account for the largest measured audience reach. Instagram, Naver and Gmail lead the list with a combined estimated audience of 19,302,690 people. Across all 50 entries the average audience size is 1,653,578, and the largest, Instagram, reaches around 8,088,553 people in South Korea. Audience size is the estimated number of unique people in South Korea who actively engage with each internet & social media brand, derived from search demand signals. Rankings reflect search-behavior signals collected across South Korea and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Instagram |
8,088,553 | 0.7% | Social media | Internet & Social Media |
| 2 |  Naver |
5,930,859 | 36.9% | Search engine | Internet & Social Media |
| 3 |  Gmail |
5,283,278 | 0.7% | Internet & Social Media | |
| 4 |  Social network |
4,737,728 | 0.8% | Lifestyle cluster | Internet & Social Media |
| 5 |  Influencer marketing |
3,944,441 | 6.2% | Content type | Internet & Social Media |
| 6 |  Like button |
3,747,616 | 13.1% | Internet & Social Media | |
| 7 |  Google |
3,158,666 | 0.6% | Search engine | Internet & Social Media |
| 8 |  X |
3,143,087 | 0.5% | Social media | Internet & Social Media |
| 9 |  Internet meme |
2,914,330 | 1.5% | Content type | Internet & Social Media |
| 10 |  Instant messaging |
2,746,000 | 0.8% | Content type | Internet & Social Media |
| 11 |  Selfie |
2,616,762 | 4.0% | Content type | Internet & Social Media |
| 12 |  Pinterest |
2,375,211 | 0.5% | Social media | Internet & Social Media |
| 13 |  Facebook |
2,312,277 | 0.3% | Social media | Internet & Social Media |
| 14 |  KakaoTalk |
2,264,083 | 37.3% | Internet & Social Media | |
| 15 |  Online marketplace |
1,911,377 | 1.8% | Internet & Social Media | |
| 16 |  Viral video |
1,613,362 | 0.8% | Content type | Internet & Social Media |
| 17 |  Spotify |
1,437,226 | 0.3% | TV / music streaming | Internet & Social Media |
| 18 |  Tumblr |
1,422,197 | 2.1% | Social media | Internet & Social Media |
| 19 |  Pixiv |
1,246,488 | 3.6% | Internet & Social Media | |
| 20 |  Funny Videos |
1,168,175 | 1.5% | Content type | Internet & Social Media |
| 21 |  World Wide Web |
1,160,292 | 0.4% | Internet & Social Media | |
| 22 |  GitHub |
1,135,547 | 1.1% | Productivity | Internet & Social Media |
| 23 |  Videography |
1,119,631 | 1.2% | Internet & Social Media | |
| 24 |  WhatsApp |
988,358 | 0.2% | Social media | Internet & Social Media |
| 25 |  Google Maps |
962,283 | 0.2% | Internet & Social Media | |
| 26 |  Online |
934,133 | 0.9% | Lifestyle cluster | Internet & Social Media |
| 27 |  TikTok |
915,174 | 0.1% | Social media | Internet & Social Media |
| 28 |  Positive Thoughts |
911,660 | 14.2% | Internet & Social Media | |
| 29 |  Telegram (software) |
839,099 | 0.5% | Communication | Internet & Social Media |
| 30 |  Line Webtoon |
827,597 | 11.5% | Software | Internet & Social Media |
| 31 |  Meme |
803,629 | 0.4% | Content type | Internet & Social Media |
| 32 |  Google Calendar |
795,589 | 1.4% | Internet & Social Media | |
| 33 |  PubMed |
722,734 | 1.6% | Search engine | Internet & Social Media |
| 34 |  Video blog |
678,648 | 0.9% | Internet & Social Media | |
| 35 |  Bitly |
621,955 | 4.0% | Internet & Social Media | |
| 36 |  Reddit |
595,616 | 0.3% | Social media | Internet & Social Media |
| 37 |  News aggregator |
569,593 | 8.6% | Internet & Social Media | |
| 38 |  Google Docs |
547,303 | 0.3% | Internet & Social Media | |
| 39 |  Wikipedia |
537,580 | 0.3% | Internet & Social Media | |
| 40 |  Yahoo! Japan |
522,404 | 1.4% | Internet & Social Media | |
| 41 |  Funny Pets |
495,344 | 2.4% | Content type | Internet & Social Media |
| 42 |  Discord |
488,862 | 0.6% | Internet & Social Media | |
| 43 |  Web analytics |
487,867 | 3.4% | Internet & Social Media | |
| 44 |  Internet celebrity |
485,283 | 0.5% | Content type | Internet & Social Media |
| 45 |  YouTube Music |
464,080 | 0.3% | TV / music streaming | Internet & Social Media |
| 46 |  Search engine marketing |
459,745 | 1.5% | Internet & Social Media | |
| 47 |  Snapchat |
419,824 | 0.3% | Social media | Internet & Social Media |
| 48 |  New media |
386,604 | 0.5% | Field of study | Internet & Social Media |
| 49 |  Web developer |
370,563 | 2.7% | Internet & Social Media | |
| 50 |  Digital wallet |
370,202 | 0.6% | Internet & Social Media |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across South Korea and ranks each internet & social media brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest internet & social media brand in South Korea?
Instagram currently leads with an estimated audience of 8,088,553 people in South Korea.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across South Korea. Lists below 5 entries are not published. See methodology for full details.