Top 50 Sports brands in South Korea
This curated ranking covers the 50 largest sports brands in South Korea, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 16,423 sports brands tracked in South Korea, the 50 ranked here account for the largest measured audience reach. Sports, Fitness and wellness and Hobbies and activities lead the list with a combined estimated audience of 31,035,332 people. Across all 50 entries the average audience size is 3,207,210, and the largest, Sports, reaches around 11,113,863 people in South Korea. Audience size is the estimated number of unique people in South Korea who actively engage with each sports brand, derived from search demand signals. Rankings reflect search-behavior signals collected across South Korea and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Sports |
11,113,863 | 1.3% | Lifestyle cluster | Sports |
| 2 |  Fitness and wellness |
10,328,888 | 1.4% | Lifestyle cluster | Sports |
| 3 |  Hobbies and activities |
9,592,581 | 1.6% | Lifestyle cluster | Sports |
| 4 |  Outdoor recreation |
9,300,759 | 1.5% | Lifestyle cluster | Sports |
| 5 |  Sports and outdoors |
8,875,614 | 1.3% | Lifestyle cluster | Sports |
| 6 |  Golf |
5,754,392 | 1.7% | Sport | Sports |
| 7 |  Physical exercise |
4,962,620 | 0.9% | Lifestyle cluster | Sports |
| 8 |  Golf club |
4,794,786 | 4.0% | Sports | |
| 9 |  Golf ball |
4,772,700 | 4.8% | Sports | |
| 10 |  Physical fitness |
4,564,909 | 0.8% | Lifestyle cluster | Sports |
| 11 |  Golf equipment |
4,529,314 | 4.4% | Sports | |
| 12 |  Baseball |
3,960,734 | 1.4% | Sport | Sports |
| 13 |  Soccer |
3,706,245 | 0.7% | Sport | Sports |
| 14 |  Golf cart |
3,636,939 | 8.2% | Sports | |
| 15 |  Golf course |
3,303,856 | 3.0% | Sports | |
| 16 |  Strength training |
3,113,300 | 1.4% | Sports | |
| 17 |  Training |
2,943,565 | 1.1% | Sports | |
| 18 |  Swimming |
2,936,589 | 1.2% | Sport | Sports |
| 19 |  Volleyball |
2,876,956 | 1.3% | Sport | Sports |
| 20 |  Basketball |
2,870,153 | 0.7% | Sport | Sports |
| 21 |  Weight training |
2,794,063 | 1.2% | Sports | |
| 22 |  Tennis |
2,420,226 | 1.5% | Sport | Sports |
| 23 |  Fitness and figure competition |
2,280,950 | 3.4% | Sports | |
| 24 |  Skiing |
2,174,398 | 1.6% | Sport | Sports |
| 25 |  Men's Fitness |
2,146,585 | 1.5% | Sports | |
| 26 |  American football |
2,134,006 | 0.8% | Sport | Sports |
| 27 |  Muscle & Fitness |
2,022,057 | 1.6% | Sports | |
| 28 |  Yoga |
1,994,535 | 1.0% | Sport | Sports |
| 29 |  Hip-hop dance |
1,984,758 | 3.0% | Sport | Sports |
| 30 |  Sailing |
1,905,874 | 4.3% | Sports | |
| 31 |  Swimming pool |
1,831,662 | 1.0% | Sports | |
| 32 |  NBA |
1,809,279 | 0.6% | Basketball | Sports |
| 33 |  Alpine skiing |
1,794,928 | 2.0% | Sport | Sports |
| 34 |  Los Angeles FC |
1,688,700 | 16.1% | Soccer | Sports |
| 35 |  Mountain biking |
1,645,414 | 1.6% | Sport | Sports |
| 36 |  LPGA |
1,628,836 | 5.0% | Golf | Sports |
| 37 |  Fishing |
1,599,618 | 0.9% | Sport | Sports |
| 38 |  Bodybuilding & Fitness |
1,559,438 | 2.1% | Sports | |
| 39 |  Running |
1,552,982 | 0.9% | Sports | |
| 40 |  Street dance |
1,524,041 | 2.4% | Sports | |
| 41 |  Female bodybuilding |
1,488,190 | 2.9% | Sports | |
| 42 |  Polo |
1,482,671 | 4.0% | Sports | |
| 43 |  Dance studio |
1,436,061 | 1.9% | Sports | |
| 44 |  Outdoor enthusiast |
1,417,694 | 0.9% | Sports | |
| 45 |  Winter sport |
1,398,359 | 1.4% | Sports | |
| 46 |  Team sport |
1,378,988 | 0.6% | Sports | |
| 47 |  Ski |
1,365,268 | 1.5% | Video game | Sports |
| 48 |  UEFA Champions League |
1,361,616 | 0.6% | Soccer | Sports |
| 49 |  Bodybuilding |
1,301,188 | 1.2% | Sport | Sports |
| 50 |  Barbell |
1,299,400 | 2.6% | Sports |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across South Korea and ranks each sports brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest sports brand in South Korea?
Sports currently leads with an estimated audience of 11,113,863 people in South Korea.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across South Korea. Lists below 5 entries are not published. See methodology for full details.