Sports audiences in South Korea

The strongest Sports audiences in South Korea, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Sports in South Korea — full ranking

Top Sports audiences

  1. Sports (11.1M)
  2. Fitness and wellness (10.3M)
  3. Hobbies and activities (9.6M)
  4. Outdoor recreation (9.3M)
  5. Sports and outdoors (8.9M)
  6. Golf (5.8M)
  7. Physical exercise (5M)
  8. Golf club (4.8M)
  9. Golf ball (4.8M)
  10. Physical fitness (4.6M)
  11. Golf equipment (4.5M)
  12. Baseball (4M)
  13. Soccer (3.7M)
  14. Golf cart (3.6M)
  15. FIFA World Cup (3.4M)
  16. Golf course (3.3M)
  17. Strength training (3.1M)
  18. Training (2.9M)
  19. Swimming (2.9M)
  20. Volleyball (2.9M)
  21. Basketball (2.9M)
  22. Weight training (2.8M)
  23. Tennis (2.4M)
  24. Fitness and figure competition (2.3M)
  25. Skiing (2.2M)
  26. Men's Fitness (2.1M)
  27. American football (2.1M)
  28. Muscle & Fitness (2M)
  29. Yoga (2M)
  30. Hip-hop dance (2M)
  31. Sailing (1.9M)
  32. Swimming pool (1.8M)
  33. Alpine skiing (1.8M)
  34. Los Angeles FC (1.7M)
  35. Mountain biking (1.6M)
  36. LPGA (1.6M)
  37. Fishing (1.6M)
  38. NBA (1.6M)
  39. Bodybuilding & Fitness (1.6M)
  40. Running (1.6M)
  41. Street dance (1.5M)
  42. Ultimate Fighting Championship (1.5M)
  43. Female bodybuilding (1.5M)
  44. Polo (1.5M)
  45. Dance studio (1.4M)
  46. Outdoor enthusiast (1.4M)
  47. Winter sport (1.4M)
  48. Team sport (1.4M)
  49. Ski (1.4M)
  50. UEFA Champions League (1.4M)

Other categories in South Korea

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