Beauty & Wellness audiences in South Korea

The strongest Beauty & Wellness audiences in South Korea, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Beauty & Wellness in South Korea — full ranking

Top Beauty & Wellness audiences

  1. Beauty (7.8M)
  2. Cosmetics (5.6M)
  3. Beauty salons (4.6M)
  4. Fragrances (4.2M)
  5. Hair products (4M)
  6. Skin (3.7M)
  7. Spas (3.5M)
  8. Cuteness (3.5M)
  9. Nail art (3.5M)
  10. Lipstick (3.3M)
  11. Foundation (cosmetics) (3.3M)
  12. Eyebrow (3.2M)
  13. Pixi (3.2M)
  14. BB cream (3.2M)
  15. Shampoo (3.1M)
  16. Artificial nails (3.1M)
  17. Mascara (3.1M)
  18. Concealer (3.1M)
  19. Eyelash (3.1M)
  20. Eye shadow (3M)
  21. Pedicure (3M)
  22. Eye liner (2.9M)
  23. Manicure (2.9M)
  24. Cleanser (2.9M)
  25. Skin care (2.9M)
  26. Hair removal (2.8M)
  27. Health And Beauty (2.8M)
  28. Lip balm (2.8M)
  29. Romance (love) (2.8M)
  30. Lip gloss (2.8M)
  31. Day spa (2.7M)
  32. Lip (2.7M)
  33. Eyelash extensions (2.7M)
  34. Nail salon (2.6M)
  35. Sunscreen (2.6M)
  36. Waxing (2.6M)
  37. Makeup brush (2.6M)
  38. Face powder (2.6M)
  39. Hair iron (2.5M)
  40. Anti-aging cream (2.4M)
  41. CC cream (2.4M)
  42. Nail polish (2.3M)
  43. Hair coloring (2.3M)
  44. Hair dryer (2.3M)
  45. Hair conditioner (2.2M)
  46. Hair straightening (2.1M)
  47. Makeup Tutorials (2.1M)
  48. Keratin (2M)
  49. Permanent makeup (2M)
  50. Hairbrush (1.9M)

Other categories in South Korea

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