Top 50 Beauty & Wellness brands in South Korea
This curated ranking covers the 50 largest beauty & wellness brands in South Korea, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1,043 beauty & wellness brands tracked in South Korea, the 50 ranked here account for the largest measured audience reach. Beauty, Cosmetics and Beauty salons lead the list with a combined estimated audience of 17,934,994 people. Across all 50 entries the average audience size is 3,009,037, and the largest, Beauty, reaches around 7,775,532 people in South Korea. Audience size is the estimated number of unique people in South Korea who actively engage with each beauty & wellness brand, derived from search demand signals. Rankings reflect search-behavior signals collected across South Korea and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Beauty |
7,775,532 | 1.0% | Beauty | Beauty & Wellness |
| 2 |  Cosmetics |
5,591,344 | 0.9% | Cosmetics | Beauty & Wellness |
| 3 |  Beauty salons |
4,568,118 | 1.0% | Treatment | Beauty & Wellness |
| 4 |  Fragrances |
4,179,061 | 1.2% | Fragrances | Beauty & Wellness |
| 5 |  Hair products |
3,993,591 | 0.9% | Hair | Beauty & Wellness |
| 6 |  Skin |
3,658,012 | 1.0% | Skin | Beauty & Wellness |
| 7 |  Spas |
3,529,930 | 0.9% | Treatment | Beauty & Wellness |
| 8 |  Cuteness |
3,460,740 | 3.9% | Beauty | Beauty & Wellness |
| 9 |  Nail art |
3,455,789 | 2.4% | Nails | Beauty & Wellness |
| 10 |  Lipstick |
3,304,282 | 2.4% | Cosmetics | Beauty & Wellness |
| 11 |  Foundation (cosmetics) |
3,303,603 | 3.0% | Cosmetics | Beauty & Wellness |
| 12 |  Eyebrow |
3,185,701 | 2.1% | Cosmetics | Beauty & Wellness |
| 13 |  BB cream |
3,160,164 | 4.4% | Beauty & Wellness | |
| 14 |  Shampoo |
3,118,968 | 1.7% | Hair | Beauty & Wellness |
| 15 |  Artificial nails |
3,108,101 | 2.9% | Nails | Beauty & Wellness |
| 16 |  Mascara |
3,080,826 | 2.8% | Cosmetics | Beauty & Wellness |
| 17 |  Concealer |
3,077,263 | 3.2% | Cosmetics | Beauty & Wellness |
| 18 |  Eyelash |
3,050,479 | 2.0% | Cosmetics | Beauty & Wellness |
| 19 |  Eye shadow |
3,037,931 | 2.6% | Cosmetics | Beauty & Wellness |
| 20 |  Pedicure |
2,952,398 | 2.3% | Nails | Beauty & Wellness |
| 21 |  Eye liner |
2,941,851 | 2.6% | Cosmetics | Beauty & Wellness |
| 22 |  Pixi |
2,893,475 | 5.3% | Personal care | Beauty & Wellness |
| 23 |  Manicure |
2,891,416 | 2.0% | Nails | Beauty & Wellness |
| 24 |  Cleanser |
2,872,309 | 4.2% | Skin | Beauty & Wellness |
| 25 |  Skin care |
2,851,362 | 1.0% | Skin | Beauty & Wellness |
| 26 |  Hair removal |
2,785,459 | 2.2% | Hair removal | Beauty & Wellness |
| 27 |  Health And Beauty |
2,770,323 | 2.7% | Beauty & Wellness | |
| 28 |  Lip balm |
2,760,508 | 4.2% | Skin | Beauty & Wellness |
| 29 |  Romance (love) |
2,760,000 | 3.4% | Mind | Beauty & Wellness |
| 30 |  Lip gloss |
2,750,936 | 3.2% | Cosmetics | Beauty & Wellness |
| 31 |  Day spa |
2,725,238 | 3.5% | Treatment | Beauty & Wellness |
| 32 |  Lip |
2,710,954 | 2.2% | Beauty | Beauty & Wellness |
| 33 |  Eyelash extensions |
2,688,528 | 2.2% | Lashes | Beauty & Wellness |
| 34 |  Nail salon |
2,636,170 | 2.3% | Nails | Beauty & Wellness |
| 35 |  Sunscreen |
2,634,091 | 2.7% | Sun | Beauty & Wellness |
| 36 |  Waxing |
2,600,652 | 2.3% | Hair removal | Beauty & Wellness |
| 37 |  Makeup brush |
2,573,988 | 2.8% | Cosmetics | Beauty & Wellness |
| 38 |  Face powder |
2,552,943 | 3.1% | Cosmetics | Beauty & Wellness |
| 39 |  Hair iron |
2,546,722 | 2.5% | Hair | Beauty & Wellness |
| 40 |  Anti-aging cream |
2,389,919 | 1.6% | Skin | Beauty & Wellness |
| 41 |  CC cream |
2,360,599 | 4.8% | Cosmetics | Beauty & Wellness |
| 42 |  Nail polish |
2,305,950 | 1.8% | Nails | Beauty & Wellness |
| 43 |  Hair coloring |
2,281,955 | 1.5% | Hair | Beauty & Wellness |
| 44 |  Hair dryer |
2,276,761 | 2.2% | Hair | Beauty & Wellness |
| 45 |  Hair conditioner |
2,244,938 | 1.7% | Hair | Beauty & Wellness |
| 46 |  Hair straightening |
2,103,766 | 1.8% | Hair | Beauty & Wellness |
| 47 |  Makeup Tutorials |
2,101,985 | 1.8% | Cosmetics | Beauty & Wellness |
| 48 |  Keratin |
2,022,584 | 1.9% | Hair | Beauty & Wellness |
| 49 |  Permanent makeup |
1,952,393 | 1.7% | Cosmetics | Beauty & Wellness |
| 50 |  Hairbrush |
1,872,280 | 2.2% | Hair | Beauty & Wellness |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across South Korea and ranks each beauty & wellness brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest beauty & wellness brand in South Korea?
Beauty currently leads with an estimated audience of 7,775,532 people in South Korea.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across South Korea. Lists below 5 entries are not published. See methodology for full details.