Top 50 Personal cares in South Korea
This curated ranking covers the 50 largest personal cares in South Korea, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 179 personal cares tracked in South Korea, the 50 ranked here account for the largest measured audience reach. Pixi, Lush (company) and Vaseline lead the list with a combined estimated audience of 3,133,631 people. Across all 50 entries the average audience size is 76,854, and the largest, Pixi, reaches around 2,893,475 people in South Korea. Audience size is the estimated number of unique people in South Korea who actively engage with each personal care, derived from search demand signals. Rankings reflect search-behavior signals collected across South Korea and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Pixi |
2,893,475 | 5.3% | Personal care | Beauty & Wellness |
| 2 |  Lush (company) |
123,141 | 0.5% | Personal care | Beauty & Wellness |
| 3 |  Vaseline |
117,015 | 0.9% | Personal care | Beauty & Wellness |
| 4 |  Aesop |
103,506 | 0.9% | Personal care | Beauty & Wellness |
| 5 |  Origins (cosmetics) |
96,732 | 0.7% | Personal care | Beauty & Wellness |
| 6 |  Eucerin |
67,021 | 0.5% | Personal care | Beauty & Wellness |
| 7 |  Cetaphil |
55,731 | 0.3% | Personal care | Beauty & Wellness |
| 8 |  Pond's |
49,892 | 0.6% | Personal care | Beauty & Wellness |
| 9 |  Glossier |
31,779 | 0.6% | Personal care | Beauty & Wellness |
| 10 |  Dove (toiletries) |
23,869 | 0.7% | Personal care | Beauty & Wellness |
| 11 |  Paula's Choice |
21,454 | 0.6% | Personal care | Beauty & Wellness |
| 12 |  Sisley |
20,620 | 0.8% | Personal care | Beauty & Wellness |
| 13 |  Nu Skin Enterprises |
18,125 | 1.3% | Personal care | Beauty & Wellness |
| 14 |  Tatcha |
16,404 | 0.7% | Personal care | Beauty & Wellness |
| 15 |  Smallable |
14,563 | 0.6% | Personal care | Beauty & Wellness |
| 16 |  Always (brand) |
13,519 | 0.5% | Personal care | Beauty & Wellness |
| 17 |  aveeno |
12,824 | 0.5% | Personal care | Beauty & Wellness |
| 18 |  Mum (deodorant) |
11,679 | 0.4% | Personal care | Beauty & Wellness |
| 19 |  murad |
10,106 | 0.5% | Personal care | Beauty & Wellness |
| 20 |  Aquaphor |
8,878 | 0.2% | Personal care | Beauty & Wellness |
| 21 |  Tampax |
8,736 | 0.3% | Personal care | Beauty & Wellness |
| 22 |  DoTerra |
8,677 | 0.1% | Personal care | Beauty & Wellness |
| 23 |  Kleenex |
8,377 | 0.6% | Personal care | Beauty & Wellness |
| 24 |  Sabon |
8,329 | 0.5% | Personal care | Beauty & Wellness |
| 25 |  KOSÉ |
7,755 | 0.7% | Personal care | Beauty & Wellness |
| 26 |  Elizabeth Arden |
6,856 | 0.4% | Personal care | Beauty & Wellness |
| 27 |  Dial (soap) |
6,647 | 0.5% | Personal care | Beauty & Wellness |
| 28 |  Carefree (feminine hygiene) |
5,839 | 1.6% | Personal care | Beauty & Wellness |
| 29 |  Sebamed |
5,438 | 0.2% | Personal care | Beauty & Wellness |
| 30 |  Kimberly-Clark |
5,032 | 0.1% | Personal care | Beauty & Wellness |
| 31 |  Yves Rocher (company) |
4,993 | 0.0% | Personal care | Beauty & Wellness |
| 32 |  Tiger Balm |
4,552 | 0.1% | Personal care | Beauty & Wellness |
| 33 |  La Prairie (provincial electoral district) |
4,415 | 0.3% | Personal care | Beauty & Wellness |
| 34 |  Stayfree |
4,306 | 0.5% | Personal care | Beauty & Wellness |
| 35 |  Squatch |
4,070 | 0.1% | Personal care | Beauty & Wellness |
| 36 |  Molton Brown |
3,249 | 0.2% | Personal care | Beauty & Wellness |
| 37 |  L'Oréal |
3,093 | 0.0% | Personal care | Beauty & Wellness |
| 38 |  Antipodes |
2,972 | 0.6% | Personal care | Beauty & Wellness |
| 39 |  No7 |
2,913 | 0.2% | Personal care | Beauty & Wellness |
| 40 |  Kiehl's |
2,876 | 0.0% | Personal care | Beauty & Wellness |
| 41 |  Labello |
2,781 | 0.2% | Personal care | Beauty & Wellness |
| 42 |  SK-II |
2,645 | 0.0% | Personal care | Beauty & Wellness |
| 43 |  Veet |
2,642 | 0.1% | Personal care | Beauty & Wellness |
| 44 |  NeverNoT |
2,586 | 0.5% | Personal care | Beauty & Wellness |
| 45 |  Innisfree (cosmetics brand) |
2,356 | 0.0% | Personal care | Beauty & Wellness |
| 46 |  The Face Shop |
2,208 | 0.1% | Personal care | Beauty & Wellness |
| 47 |  Laneige |
2,076 | 0.0% | Personal care | Beauty & Wellness |
| 48 |  Payot |
2,037 | 0.3% | Personal care | Beauty & Wellness |
| 49 |  The Body Shop |
1,962 | 0.0% | Personal care | Beauty & Wellness |
| 50 |  Missha |
1,949 | 0.1% | Personal care | Beauty & Wellness |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across South Korea and ranks each personal care by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest personal care in South Korea?
Pixi currently leads with an estimated audience of 2,893,475 people in South Korea.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across South Korea. Lists below 5 entries are not published. See methodology for full details.