Top 50 Brands in South Korea
This curated ranking covers the 50 largest brands in South Korea, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 15,346 brands tracked in South Korea, the 50 ranked here account for the largest measured audience reach. Hotels & Resorts, Gemini Sound Products and Pixi lead the list with a combined estimated audience of 26,844,679 people. Across all 50 entries the average audience size is 1,559,073, and the largest, Hotels & Resorts, reaches around 12,080,000 people in South Korea. Audience size is the estimated number of unique people in South Korea who actively engage with each brand, derived from search demand signals. Rankings reflect search-behavior signals collected across South Korea and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Hotels & Resorts |
12,080,000 | 1.5% | ||
| 2 |  Gemini Sound Products |
11,871,204 | 1.9% | Business & Career | |
| 3 |  Pixi |
2,893,475 | 5.3% | Personal care | Beauty & Wellness |
| 4 |  Chat GPT |
2,473,825 | 1.1% | Generative AI | Technology & Electronics |
| 5 |  BMW |
2,040,805 | 1.2% | Car manufacturer | Cars & Mobility |
| 6 |  Starbucks |
1,935,747 | 0.8% | Coffee | Food & Beverages |
| 7 |  Uniqlo |
1,906,430 | 1.5% | Shopping | |
| 8 |  Nike |
1,684,033 | 1.0% | Sportswear | Fashion & Accessoires |
| 9 |  IKEA |
1,666,134 | 0.5% | Furniture | Home & Garden |
| 10 |  Gemini |
1,638,339 | 1.0% | Generative AI | Technology & Electronics |
| 11 |  Apple |
1,605,600 | 0.7% | Entertainment | Technology & Electronics |
| 12 |  Samsung |
1,574,148 | 0.8% | Entertainment | Technology & Electronics |
| 13 |  CGV |
1,545,223 | 55.7% | Movie theater | Movies & TV |
| 14 |  COS |
1,497,279 | 3.6% | Mainstream fashion shop | Shopping |
| 15 |  H&M |
1,457,182 | 0.6% | Fashion | Shopping |
| 16 |  Adidas |
1,454,007 | 0.7% | Sportswear | Fashion & Accessoires |
| 17 |  AliExpress |
1,281,094 | 0.8% | Fashion | Shopping |
| 18 |  Airbnb |
1,169,732 | 0.4% | Travel website | Travel & Leisure |
| 19 |  Claude |
1,168,650 | 2.4% | Generative AI | Technology & Electronics |
| 20 |  New Balance |
1,159,417 | 0.9% | Sportswear | Fashion & Accessoires |
| 21 |  OpenAI |
1,129,373 | 1.1% | Generative AI | Technology & Electronics |
| 22 |  KT Corporation |
1,004,054 | 66.4% | Mobile phone operator | Technology & Electronics |
| 23 |  Zoom! |
987,070 | 1.4% | Video game | Business & Career |
| 24 |  Jeju Air |
982,055 | 32.5% | Travel & Leisure | |
| 25 |  Amazon Web Services |
943,304 | 3.0% | Hosting | Technology & Electronics |
| 26 |  Grok |
943,153 | 1.2% | Generative AI | Technology & Electronics |
| 27 |  Lego |
926,854 | 0.8% | Toys | Kids & Family |
| 28 |  Munhwa Broadcasting Corporation |
888,289 | 54.3% | Movies & TV | |
| 29 |  Hyundai |
865,203 | 0.8% | Car manufacturer | Cars & Mobility |
| 30 |  Kia Motors |
846,293 | 1.6% | Car manufacturer | Cars & Mobility |
| 31 |  Azienda Trasporti Milanesi |
839,859 | 0.9% | Cars & Mobility | |
| 32 |  Steam |
823,235 | 0.7% | Games | |
| 33 |  EBay |
796,822 | 0.3% | Auctions | Shopping |
| 34 |  Slack (software) |
794,721 | 2.9% | Technology & Electronics | |
| 35 |  Perplexity |
786,725 | 1.9% | Generative AI | Technology & Electronics |
| 36 |  App Store (iOS) |
771,254 | 1.5% | Technology & Electronics | |
| 37 |  Canva |
762,433 | 0.8% | Technology & Electronics | |
| 38 |  Google Drive |
741,843 | 0.3% | Hosting | Technology & Electronics |
| 39 |  Supreme |
740,509 | 3.0% | Streetwear | Fashion & Accessoires |
| 40 |  OneDrive |
729,480 | 0.9% | Hosting | Technology & Electronics |
| 41 |  Zara |
712,821 | 0.6% | Fashion | Shopping |
| 42 |  Lotte Department Store |
689,827 | 86.2% | Restaurants | Fashion & Accessoires |
| 43 |  TradingView |
681,294 | 0.7% | Broker / Crypto | Business & Career |
| 44 |  Tesla Motors |
654,336 | 0.6% | Car manufacturer | Cars & Mobility |
| 45 |  Nintendo |
652,743 | 1.0% | Video game developer | Games |
| 46 |  Stussy |
652,314 | 1.9% | Streetwear | Fashion & Accessoires |
| 47 |  Korean Air |
651,498 | 9.9% | Airline | Travel & Leisure |
| 48 |  OKX |
647,656 | 7.8% | Broker / Crypto | Business & Career |
| 49 |  Homeplus |
606,516 | 63.7% | Shopping | |
| 50 |  Amazon.com |
599,817 | 0.2% | Fashion | Shopping |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across South Korea and ranks each brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest brand in South Korea?
Hotels & Resorts currently leads with an estimated audience of 12,080,000 people in South Korea.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across South Korea. Lists below 5 entries are not published. See methodology for full details.