Top 50 Fashions in South Korea
This curated ranking covers the 50 largest fashions in South Korea, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 64 fashions tracked in South Korea, the 50 ranked here account for the largest measured audience reach. H&M, AliExpress and Zara lead the list with a combined estimated audience of 3,451,097 people. Across all 50 entries the average audience size is 109,031, and the largest, H&M, reaches around 1,457,182 people in South Korea. Audience size is the estimated number of unique people in South Korea who actively engage with each fashion, derived from search demand signals. Rankings reflect search-behavior signals collected across South Korea and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  H&M |
1,457,182 | 0.6% | Fashion | Shopping |
| 2 |  AliExpress |
1,281,094 | 0.8% | Fashion | Shopping |
| 3 |  Zara |
712,821 | 0.6% | Fashion | Shopping |
| 4 |  Amazon.com |
599,817 | 0.2% | Fashion | Shopping |
| 5 |  Mango |
325,721 | 0.5% | Fashion | Shopping |
| 6 |  Urban Outfitters |
223,934 | 0.5% | Fashion | Shopping |
| 7 |  Primark |
169,982 | 0.2% | Fashion | Shopping |
| 8 |  Anthropologie |
113,988 | 0.3% | Fashion | Shopping |
| 9 |  Gap Inc. |
102,372 | 0.8% | Fashion | Shopping |
| 10 |  T.J.Maxx |
75,687 | 0.1% | Fashion | Shopping |
| 11 |  AllSaints |
73,477 | 0.7% | Fashion | Shopping |
| 12 |  C&A |
66,743 | 0.2% | Fashion | Shopping |
| 13 |  And Other Stories |
61,225 | 1.0% | Fashion | Shopping |
| 14 |  Human Made |
51,503 | 1.8% | Fashion | Fashion & Accessoires |
| 15 |  Talbots |
26,900 | 0.3% | Fashion | Shopping |
| 16 |  Nordstrom |
15,989 | 0.0% | Fashion | Shopping |
| 17 |  Dolls Kill |
14,071 | 0.4% | Fashion | Shopping |
| 18 |  Voo Store |
12,789 | 2.7% | Fashion | Shopping |
| 19 |  Rent the Runway |
12,614 | 0.3% | Fashion | Shopping |
| 20 |  Aerie |
9,775 | 0.1% | Fashion | Shopping |
| 21 |  Fashion Nova |
7,994 | 0.0% | Fashion | Shopping |
| 22 |  Lulus |
7,791 | 0.3% | Fashion | Shopping |
| 23 |  SHEIN |
7,745 | 0.0% | Fashion | Shopping |
| 24 |  TK Maxx |
5,901 | 0.0% | Fashion | Shopping |
| 25 |  OUTFITTERS |
2,069 | 0.1% | Fashion | Shopping |
| 26 |  Noize |
1,628 | 1.1% | Fashion | Shopping |
| 27 |  ZARA MEN |
1,230 | 0.1% | Fashion | Shopping |
| 28 |  Pufii 帕妃 |
964 | 4.5% | Fashion | Shopping |
| 29 |  Boozt |
961 | 0.0% | Fashion | Shopping |
| 30 |  Topshop |
952 | 0.0% | Fashion | Shopping |
| 31 |  Vente privee |
833 | 0.0% | Fashion | Shopping |
| 32 |  ASOS.com |
683 | 0.0% | Fashion | Shopping |
| 33 |  Souq |
619 | 0.0% | Fashion | Shopping |
| 34 |  Otto GmbH |
614 | 0.1% | Fashion | Shopping |
| 35 |  NISSA |
584 | 0.0% | Fashion | Shopping |
| 36 |  Brandy Melville USA |
487 | 0.1% | Fashion | Shopping |
| 37 |  Vente-privee.com |
423 | 0.3% | Fashion | Shopping |
| 38 |  BAUR |
374 | 0.0% | Fashion | Shopping |
| 39 |  Netshoes |
322 | 0.0% | Fashion | Shopping |
| 40 |  rapsodia |
226 | 0.0% | Fashion | Shopping |
| 41 |  Blush Boutique |
214 | 0.0% | Fashion | Shopping |
| 42 |  Stradivarius |
206 | 0.0% | Fashion | Shopping |
| 43 |  Gerry Weber |
172 | 0.0% | Fashion | Shopping |
| 44 |  Freedom Australia |
169 | 0.6% | Fashion | Shopping |
| 45 |  Maje |
159 | 0.0% | Fashion | Shopping |
| 46 |  Bebe Stores |
137 | 0.5% | Fashion | Shopping |
| 47 |  limango |
125 | 0.0% | Fashion | Shopping |
| 48 |  La Redoute |
109 | 0.0% | Fashion | Shopping |
| 49 |  J. D. Williams |
106 | 0.0% | Fashion | Shopping |
| 50 |  Next Fashion |
104 | 0.2% | Fashion | Shopping |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across South Korea and ranks each fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fashion in South Korea?
H&M currently leads with an estimated audience of 1,457,182 people in South Korea.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across South Korea. Lists below 5 entries are not published. See methodology for full details.