Top 50 Beauties in South Korea
This curated ranking covers the 50 largest beauties in South Korea, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Beauty, Cuteness and Lip lead the list with a combined estimated audience of 13,947,226 people. Across all 50 entries the average audience size is 407,317, and the largest, Beauty, reaches around 7,775,532 people in South Korea. Audience size is the estimated number of unique people in South Korea who actively engage with each beauty, derived from search demand signals. Rankings reflect search-behavior signals collected across South Korea and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Beauty |
7,775,532 | 1.0% | Beauty | Beauty & Wellness |
| 2 |  Cuteness |
3,460,740 | 3.9% | Beauty | Beauty & Wellness |
| 3 |  Lip |
2,710,954 | 2.2% | Beauty | Beauty & Wellness |
| 4 |  Beauty & Fashion |
1,720,669 | 1.9% | Beauty | Beauty & Wellness |
| 5 |  Beauty tips |
1,446,977 | 2.6% | Beauty | Beauty & Wellness |
| 6 |  Smile |
1,077,482 | 0.7% | Beauty | Beauty & Wellness |
| 7 |  Beauty & Style |
654,439 | 2.9% | Beauty | Beauty & Wellness |
| 8 |  Cosmetology |
640,631 | 0.5% | Beauty | Beauty & Wellness |
| 9 |  Personal stylist |
588,537 | 1.1% | Beauty | Fashion & Accessoires |
| 10 |  Femininity |
139,591 | 0.9% | Beauty | Beauty & Wellness |
| 11 |  CosmoProf |
40,694 | 0.6% | Beauty | Beauty & Wellness |
| 12 |  Vanity |
35,166 | 0.8% | Beauty | Beauty & Wellness |
| 13 |  CVS Pharmacy |
25,920 | 0.1% | Beauty | Shopping |
| 14 |  Makeover |
23,435 | 0.3% | Beauty | Beauty & Wellness |
| 15 |  Mannings |
6,633 | 1.4% | Beauty | Shopping |
| 16 |  Kruidvat |
6,619 | 0.1% | Beauty | Shopping |
| 17 |  Crabtree & Evelyn |
3,530 | 0.5% | Beauty | Shopping |
| 18 |  Bluemercury |
3,396 | 0.2% | Beauty | Shopping |
| 19 |  Rexall |
1,291 | 0.0% | Beauty | Shopping |
| 20 |  BeautynetKorea |
672 | 2.4% | Beauty | Shopping |
| 21 |  Beleza na Web |
409 | 0.0% | Beauty | Shopping |
| 22 |  O Boticário |
301 | 0.0% | Beauty | Shopping |
| 23 |  Mecca Cosmetica |
270 | 0.1% | Beauty | Shopping |
| 24 |  Superdrug |
230 | 0.0% | Beauty | Shopping |
| 25 |  Tudo de Maquiagem |
222 | 0.9% | Beauty | Shopping |
| 26 |  Nature et Découvertes |
212 | 0.0% | Beauty | Shopping |
| 27 |  Flaconi |
155 | 0.0% | Beauty | Shopping |
| 28 |  Physical attractiveness |
134 | 0.3% | Beauty | Beauty & Wellness |
| 29 |  Capital Hair & Beauty |
99 | 0.0% | Beauty | Shopping |
| 30 |  My Little Box |
98 | 0.0% | Beauty | Shopping |
| 31 |  Mecca Maxima |
97 | 0.0% | Beauty | Shopping |
| 32 |  Puteri Indonesia |
88 | 0.0% | Beauty | Beauty & Wellness |
| 33 |  Perfumes Club |
84 | 0.0% | Beauty | Shopping |
| 34 |  Cult Beauty |
72 | 0.0% | Beauty | Shopping |
| 35 |  Image Skincare |
60 | 0.0% | Beauty | Shopping |
| 36 |  Merrez'ca cosmetics |
58 | 0.0% | Beauty | Shopping |
| 37 |  Buxom Cosmetics |
55 | 0.7% | Beauty | Shopping |
| 38 |  Adore Beauty |
52 | 0.0% | Beauty | Shopping |
| 39 |  Beautylish |
48 | 0.0% | Beauty | Shopping |
| 40 |  Makeup &hair |
42 | 0.0% | Beauty | Beauty & Wellness |
| 41 |  Watsons Personal Care Stores |
38 | 0.3% | Beauty | Shopping |
| 42 |  SPACE.NK.apothecary |
21 | 0.5% | Beauty | Shopping |
| 43 |  The Nourished Life |
19 | 2.2% | Beauty | Shopping |
| 44 |  Najoba |
19 | 0.3% | Beauty | Shopping |
| 45 |  Debenhams Beauty Club |
18 | 0.4% | Beauty | Shopping |
| 46 |  ICI Paris XL |
16 | 0.0% | Beauty | Shopping |
| 47 |  SkinStore |
13 | 0.0% | Beauty | Shopping |
| 48 | Beauty Bar Philippines |
10 | 3.8% | Beauty | Shopping |
| 49 | BSC Cosmetology |
8 | 0.0% | Beauty | Shopping |
| 50 |  DermStore |
8 | 0.0% | Beauty | Shopping |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across South Korea and ranks each beauty by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest beauty in South Korea?
Beauty currently leads with an estimated audience of 7,775,532 people in South Korea.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across South Korea. Lists below 5 entries are not published. See methodology for full details.