Top 50 Fragrances in South Korea
This curated ranking covers the 50 largest fragrances in South Korea, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 77 fragrances tracked in South Korea, the 50 ranked here account for the largest measured audience reach. Fragrances, Fragrance oil and Parfum lead the list with a combined estimated audience of 4,700,251 people. Across all 50 entries the average audience size is 107,193, and the largest, Fragrances, reaches around 4,179,061 people in South Korea. Audience size is the estimated number of unique people in South Korea who actively engage with each fragrances, derived from search demand signals. Rankings reflect search-behavior signals collected across South Korea and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Fragrances |
4,179,061 | 1.2% | Fragrances | Beauty & Wellness |
| 2 |  Fragrance oil |
397,077 | 1.2% | Fragrances | Beauty & Wellness |
| 3 |  Parfum |
124,113 | 0.7% | Fragrances | Beauty & Wellness |
| 4 |  Perfumer |
115,277 | 0.9% | Fragrances | Beauty & Wellness |
| 5 |  Eau de toilette |
93,076 | 0.7% | Fragrances | Beauty & Wellness |
| 6 |  Curious (fragrance) |
51,208 | 1.8% | Fragrances | Beauty & Wellness |
| 7 |  Coco (perfume) |
38,103 | 0.3% | Fragrances | Beauty & Wellness |
| 8 |  Jo Malone London |
34,148 | 0.9% | Fragrances | Beauty & Wellness |
| 9 |  Believe (fragrance) |
28,404 | 1.2% | Fragrances | Beauty & Wellness |
| 10 |  Joy (perfume) |
27,671 | 0.6% | Fragrances | Beauty & Wellness |
| 11 |  Chanel No. 5 |
27,490 | 0.8% | Fragrances | Beauty & Wellness |
| 12 |  Acqua di Parma |
27,259 | 0.6% | Fragrances | Beauty & Wellness |
| 13 |  John Varvatos |
26,922 | 1.8% | Fragrances | Beauty & Wellness |
| 14 |  Forever (Mariah Carey fragrance) |
24,863 | 0.6% | Fragrances | Beauty & Wellness |
| 15 |  Paris Hilton (fragrance) |
21,783 | 0.2% | Fragrances | Beauty & Wellness |
| 16 |  Fantasy (fragrance) |
19,493 | 0.2% | Fragrances | Beauty & Wellness |
| 17 |  Eau de Cologne |
17,664 | 0.5% | Fragrances | Beauty & Wellness |
| 18 | J'Adore (fragrance) |
15,521 | 0.7% | Fragrances | Beauty & Wellness |
| 19 |  Penhaligon's |
14,778 | 0.4% | Fragrances | Beauty & Wellness |
| 20 |  Elixir (perfume) |
13,353 | 0.7% | Fragrances | Beauty & Wellness |
| 21 |  Bleu de Chanel |
9,288 | 0.2% | Fragrances | Beauty & Wellness |
| 22 |  Clive Christian |
7,848 | 0.7% | Fragrances | Beauty & Wellness |
| 23 |  Thierry Mugler |
6,691 | 0.3% | Fragrances | Beauty & Wellness |
| 24 |  Maison Francis Kurkdjian |
6,166 | 0.2% | Fragrances | Beauty & Wellness |
| 25 |  L'Artisan Parfumeur |
5,385 | 0.7% | Fragrances | Beauty & Wellness |
| 26 |  Light Blue (fragrance) |
4,267 | 0.2% | Fragrances | Beauty & Wellness |
| 27 |  CK Be |
3,564 | 1.5% | Fragrances | Beauty & Wellness |
| 28 | Black Star (fragrance) |
3,403 | 0.5% | Fragrances | Beauty & Wellness |
| 29 |  acqua di giò |
2,253 | 0.1% | Fragrances | Beauty & Wellness |
| 30 |  Lalique |
1,578 | 0.2% | Fragrances | Beauty & Wellness |
| 31 |  Roja |
1,414 | 0.1% | Fragrances | Beauty & Wellness |
| 32 |  Aramis |
1,410 | 0.1% | Fragrances | Beauty & Wellness |
| 33 |  Shalimar (perfume) |
1,261 | 0.1% | Fragrances | Beauty & Wellness |
| 34 |  Davidoff Cool Water |
1,178 | 0.1% | Fragrances | Beauty & Wellness |
| 35 |  Solid perfume |
859 | 0.7% | Fragrances | Beauty & Wellness |
| 36 |  Azzaro |
780 | 0.0% | Fragrances | Beauty & Wellness |
| 37 |  Cool Water (perfume) |
741 | 0.2% | Fragrances | Beauty & Wellness |
| 38 |  Montale |
633 | 0.0% | Fragrances | Beauty & Wellness |
| 39 |  L'artisan |
518 | 0.1% | Fragrances | Beauty & Wellness |
| 40 |  Giorgio Armani Beauty |
441 | 0.4% | Fragrances | Beauty & Wellness |
| 41 |  Dolce & Gabbana - Light Blue |
440 | 0.2% | Fragrances | Beauty & Wellness |
| 42 |  La Rive |
333 | 0.0% | Fragrances | Beauty & Wellness |
| 43 |  Initio Parfums |
302 | 0.1% | Fragrances | Beauty & Wellness |
| 44 |  Yves Saint Laurent Fragrances & Beauty |
279 | 1.5% | Fragrances | Beauty & Wellness |
| 45 |  Glow by JLo |
258 | 0.6% | Fragrances | Beauty & Wellness |
| 46 |  Ferrari Perfumes |
257 | 0.2% | Fragrances | Beauty & Wellness |
| 47 |  Parfums Givenchy |
249 | 0.7% | Fragrances | Beauty & Wellness |
| 48 |  Jeanne Lanvin |
223 | 0.1% | Fragrances | Beauty & Wellness |
| 49 |  Roger & Gallet |
214 | 0.1% | Fragrances | Beauty & Wellness |
| 50 |  Dior Homme |
197 | 0.0% | Fragrances | Beauty & Wellness |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across South Korea and ranks each fragrances by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fragrances in South Korea?
Fragrances currently leads with an estimated audience of 4,179,061 people in South Korea.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across South Korea. Lists below 5 entries are not published. See methodology for full details.