Top 50 Cosmetics in South Korea
This curated ranking covers the 50 largest cosmetics in South Korea, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 162 cosmetics tracked in South Korea, the 50 ranked here account for the largest measured audience reach. Cosmetics, Lipstick and Foundation (cosmetics) lead the list with a combined estimated audience of 12,199,229 people. Across all 50 entries the average audience size is 992,718, and the largest, Cosmetics, reaches around 5,591,344 people in South Korea. Audience size is the estimated number of unique people in South Korea who actively engage with each cosmetics, derived from search demand signals. Rankings reflect search-behavior signals collected across South Korea and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Cosmetics |
5,591,344 | 0.9% | Cosmetics | Beauty & Wellness |
| 2 |  Lipstick |
3,304,282 | 2.4% | Cosmetics | Beauty & Wellness |
| 3 |  Foundation (cosmetics) |
3,303,603 | 3.0% | Cosmetics | Beauty & Wellness |
| 4 |  Eyebrow |
3,185,701 | 2.1% | Cosmetics | Beauty & Wellness |
| 5 |  Mascara |
3,080,826 | 2.8% | Cosmetics | Beauty & Wellness |
| 6 |  Concealer |
3,077,263 | 3.2% | Cosmetics | Beauty & Wellness |
| 7 |  Eyelash |
3,050,479 | 2.0% | Cosmetics | Beauty & Wellness |
| 8 |  Eye shadow |
3,037,931 | 2.6% | Cosmetics | Beauty & Wellness |
| 9 |  Eye liner |
2,941,851 | 2.6% | Cosmetics | Beauty & Wellness |
| 10 |  Lip gloss |
2,750,936 | 3.2% | Cosmetics | Beauty & Wellness |
| 11 |  Makeup brush |
2,573,988 | 2.8% | Cosmetics | Beauty & Wellness |
| 12 |  Face powder |
2,552,943 | 3.1% | Cosmetics | Beauty & Wellness |
| 13 |  CC cream |
2,360,599 | 4.8% | Cosmetics | Beauty & Wellness |
| 14 |  Makeup Tutorials |
2,101,985 | 1.8% | Cosmetics | Beauty & Wellness |
| 15 |  Permanent makeup |
1,952,393 | 1.7% | Cosmetics | Beauty & Wellness |
| 16 |  Make-up artist |
1,036,406 | 1.0% | Cosmetics | Beauty & Wellness |
| 17 |  Ulzzang |
1,027,410 | 21.3% | Cosmetics | Beauty & Wellness |
| 18 |  Pigment |
617,441 | 0.8% | Cosmetics | Beauty & Wellness |
| 19 |  Maquillaje Profesional |
325,032 | 0.9% | Cosmetics | Beauty & Wellness |
| 20 |  Primer (cosmetics) |
306,013 | 3.2% | Cosmetics | Beauty & Wellness |
| 21 |  Eyes Lips Face |
196,769 | 1.1% | Cosmetics | Beauty & Wellness |
| 22 |  Eyelid |
157,082 | 0.8% | Cosmetics | Beauty & Wellness |
| 23 |  Korea Cosmetics |
130,964 | 3.4% | Cosmetics | Beauty & Wellness |
| 24 |  Lip liner |
118,016 | 0.8% | Cosmetics | Beauty & Wellness |
| 25 |  Rouge (cosmetics) |
114,547 | 0.7% | Cosmetics | Beauty & Wellness |
| 26 |  Pink Lipstick |
100,934 | 2.0% | Cosmetics | Beauty & Wellness |
| 27 |  3CE |
89,196 | 27.4% | Cosmetics | Beauty & Wellness |
| 28 |  ULTA Beauty |
82,278 | 0.2% | Cosmetics | Beauty & Wellness |
| 29 |  Blush |
73,611 | 2.4% | Cosmetics | Beauty & Wellness |
| 30 |  Highlighter |
69,782 | 1.0% | Cosmetics | Beauty & Wellness |
| 31 |  Airbrush makeup |
66,902 | 0.5% | Cosmetics | Beauty & Wellness |
| 32 |  Elizabeth Arden |
36,783 | 0.6% | Cosmetics | Beauty & Wellness |
| 33 |  Powder puff |
35,473 | 2.2% | Cosmetics | Beauty & Wellness |
| 34 |  Prosthetic makeup |
25,238 | 0.2% | Cosmetics | Beauty & Wellness |
| 35 |  Herbivore |
22,106 | 0.2% | Cosmetics | Beauty & Wellness |
| 36 |  Eyelash curler |
21,582 | 0.6% | Cosmetics | Beauty & Wellness |
| 37 |  ColourPop |
19,513 | 0.5% | Cosmetics | Beauty & Wellness |
| 38 |  La Mer (cosmetics) |
14,881 | 0.5% | Cosmetics | Beauty & Wellness |
| 39 |  Essence |
14,461 | 0.1% | Cosmetics | Beauty & Wellness |
| 40 |  Kylie Cosmetics |
12,500 | 0.4% | Cosmetics | Beauty & Wellness |
| 41 |  Nyx |
7,907 | 0.2% | Cosmetics | Beauty & Wellness |
| 42 |  Fenty Beauty |
7,844 | 0.1% | Cosmetics | Beauty & Wellness |
| 43 |  Kao Corporation |
7,249 | 0.3% | Cosmetics | Beauty & Wellness |
| 44 |  Zest (brand) |
7,080 | 0.3% | Cosmetics | Beauty & Wellness |
| 45 |  Max Factor |
6,533 | 0.2% | Cosmetics | Beauty & Wellness |
| 46 |  ChapStick |
4,625 | 0.2% | Cosmetics | Beauty & Wellness |
| 47 |  Avon |
3,777 | 0.0% | Cosmetics | Beauty & Wellness |
| 48 |  KIKO Milano |
3,675 | 0.0% | Cosmetics | Beauty & Wellness |
| 49 |  Lancôme |
3,120 | 0.0% | Cosmetics | Beauty & Wellness |
| 50 |  Real Techniques |
3,082 | 0.3% | Cosmetics | Beauty & Wellness |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across South Korea and ranks each cosmetics by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest cosmetics in South Korea?
Cosmetics currently leads with an estimated audience of 5,591,344 people in South Korea.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across South Korea. Lists below 5 entries are not published. See methodology for full details.