Top 50 Technology & Electronics brands in South Korea
This curated ranking covers the 50 largest technology & electronics brands in South Korea, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 2,859 technology & electronics brands tracked in South Korea, the 50 ranked here account for the largest measured audience reach. Consumer electronics, Computers and Software lead the list with a combined estimated audience of 22,511,517 people. Across all 50 entries the average audience size is 2,853,668, and the largest, Consumer electronics, reaches around 9,808,239 people in South Korea. Audience size is the estimated number of unique people in South Korea who actively engage with each technology & electronics brand, derived from search demand signals. Rankings reflect search-behavior signals collected across South Korea and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Consumer electronics |
9,808,239 | 1.2% | Lifestyle cluster | Technology & Electronics |
| 2 |  Computers |
6,991,686 | 1.0% | Lifestyle cluster | Technology & Electronics |
| 3 |  Software |
5,711,592 | 1.0% | Lifestyle cluster | Technology & Electronics |
| 4 |  Technology |
5,274,017 | 1.2% | Lifestyle cluster | Technology & Electronics |
| 5 |  Photograph |
4,915,585 | 1.0% | Technology & Electronics | |
| 6 |  Mobile phones |
4,782,389 | 0.8% | Lifestyle cluster | Technology & Electronics |
| 7 |  Baby-led weaning |
4,383,736 | 12.7% | Technology & Electronics | |
| 8 |  Smartphones |
4,279,640 | 0.8% | Lifestyle cluster | Technology & Electronics |
| 9 |  Cameras |
4,042,612 | 1.6% | Technology & Electronics | |
| 10 |  Televisions |
4,038,379 | 0.7% | Lifestyle cluster | Technology & Electronics |
| 11 |  Mobile app |
3,826,700 | 0.8% | Lifestyle cluster | Technology & Electronics |
| 12 |  Photographic studio |
3,609,931 | 4.1% | Technology & Electronics | |
| 13 |  Android (operating system) |
3,413,162 | 0.8% | Technology & Electronics | |
| 14 |  Travel photography |
3,384,276 | 2.0% | Technology & Electronics | |
| 15 |  Mobile device |
3,280,038 | 1.1% | Technology & Electronics | |
| 16 |  Landscape photography |
3,274,272 | 2.3% | Technology & Electronics | |
| 17 |  Social networking service |
3,172,135 | 1.1% | Technology & Electronics | |
| 18 |  E-book readers |
2,940,317 | 2.5% | Technology & Electronics | |
| 19 |  Nature photography |
2,668,930 | 1.6% | Technology & Electronics | |
| 20 |  Electronics |
2,558,942 | 1.0% | Field of study | Technology & Electronics |
| 21 |  Stationery |
2,502,790 | 3.1% | Technology & Electronics | |
| 22 |  Photographic film |
2,482,845 | 1.3% | Technology & Electronics | |
| 23 |  Chat GPT |
2,473,825 | 1.1% | Generative AI | Technology & Electronics |
| 24 |  Notebook |
2,356,438 | 7.2% | Technology & Electronics | |
| 25 |  Wedding photography |
2,259,684 | 1.8% | Technology & Electronics | |
| 26 |  Fine-art photography |
2,244,271 | 1.9% | Technology & Electronics | |
| 27 |  Street photography |
2,244,204 | 1.9% | Technology & Electronics | |
| 28 |  Symbian |
1,999,072 | 1.4% | Technology & Electronics | |
| 29 |  Tablet computers |
1,996,357 | 1.0% | Technology & Electronics | |
| 30 |  Computer processors |
1,932,860 | 1.4% | Technology & Electronics | |
| 31 |  Computer-assisted translation |
1,912,990 | 20.6% | Technology & Electronics | |
| 32 |  Desktop computers |
1,892,050 | 1.4% | Technology & Electronics | |
| 33 |  Flatline |
1,882,107 | 1.4% | Technology & Electronics | |
| 34 |  Computer servers |
1,839,844 | 1.9% | Technology & Electronics | |
| 35 |  Communication |
1,766,518 | 0.5% | Technology & Electronics | |
| 36 |  Photographer |
1,732,517 | 0.7% | Technology & Electronics | |
| 37 |  1080i |
1,729,463 | 1.2% | Technology & Electronics | |
| 38 |  Computer monitors |
1,716,711 | 1.6% | Technology & Electronics | |
| 39 |  Wildlife photography |
1,714,331 | 1.5% | Technology & Electronics | |
| 40 |  Game consoles |
1,666,536 | 0.8% | Technology & Electronics | |
| 41 |  Documentary photography |
1,653,480 | 2.4% | Technology & Electronics | |
| 42 |  Gemini |
1,638,339 | 1.0% | Generative AI | Technology & Electronics |
| 43 |  Email |
1,638,294 | 0.5% | Technology & Electronics | |
| 44 |  Free software |
1,634,541 | 0.9% | Technology & Electronics | |
| 45 |  Apple |
1,605,600 | 0.7% | Entertainment | Technology & Electronics |
| 46 |  Computer memory |
1,590,184 | 2.0% | Technology & Electronics | |
| 47 |  Portable media players |
1,584,314 | 3.6% | Technology & Electronics | |
| 48 |  Samsung |
1,574,148 | 0.8% | Entertainment | Technology & Electronics |
| 49 |  Lens (optics) |
1,551,153 | 1.4% | Technology & Electronics | |
| 50 |  Camcorders |
1,511,405 | 3.0% | Technology & Electronics |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across South Korea and ranks each technology & electronics brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest technology & electronics brand in South Korea?
Consumer electronics currently leads with an estimated audience of 9,808,239 people in South Korea.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across South Korea. Lists below 5 entries are not published. See methodology for full details.