How to read this list
Rank
Position in the Top 68, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Korea who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Korea. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Korea, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Korea. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | AArtificial intelligence | 1.4M | 0.8% | 32.3 | 40.4% | Tech trend |
| 2 | CCloud computing | 1.2M | 0.6% | 32.8 | 37.9% | Tech trend |
| 3 | SSmart device | 1M | 1.2% | 35.4 | 28.8% | Tech trend |
| 4 | WWearable technology | 591k | 1.2% | 30.7 | 55.3% | Tech trend |
| 5 | SSmartwatch | 576k | 0.8% | 36.0 | 46.2% | Tech trend |
| 6 | SSmartglasses | 553k | 18.4% | 33.8 | 67.1% | Tech trend |
| 7 | AAugmented reality | 536k | 2.5% | 33.2 | 60.8% | Tech trend |
| 8 | CCreative Commons | 394k | 0.3% | 37.6 | 33.7% | Tech trend |
| 9 | MMixed reality | 371k | 4.4% | 33.9 | 59.0% | Tech trend |
| 10 | 33D printing | 369k | 0.7% | 32.8 | 38.0% | Tech trend |
| 11 | HHome automation | 245k | 0.4% | 35.6 | 38.4% | Tech trend |
| 12 | WWireless speakers | 232k | 1.0% | 34.3 | 46.6% | Tech trend |
| 13 | EEfficient energy use | 202k | 0.3% | 40.5 | 34.2% | Tech trend |
| 14 | CCloud storage | 195k | 0.5% | 37.6 | 30.0% | Tech trend |
| 15 | SSolid-state drive | 194k | 0.8% | 30.9 | 22.0% | Tech trend |
| 16 | DData visualization | 157k | 1.4% | 34.7 | 40.1% | Tech trend |
| 17 | DDeep learning | 156k | 2.4% | 34.1 | 18.7% | Tech trend |
| 18 | PPrivacy | 155k | 0.4% | 24.2 | 56.0% | Tech trend |
| 19 | QQuadcopter | 147k | 1.2% | 36.2 | 28.2% | Tech trend |
| 20 | NNon-fungible token | 138k | 1.8% | 34.2 | 32.2% | Tech trend |
| 21 | AActivity tracker | 124k | 0.6% | 30.3 | 43.4% | Tech trend |
| 22 | NNoise-cancelling headphones | 122k | 0.6% | 31.2 | 41.6% | Tech trend |
| 23 | CCryptocurrency | 114k | 0.6% | 33.3 | 16.5% | Tech trend |
| 24 | OOLED | 110k | 0.8% | 36.1 | 11.7% | Tech trend |
| 25 | BBlock chain (database) | 95k | 1.3% | 33.5 | 23.1% | Tech trend |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 68 list compiled?
Rascasse aggregates anonymized search-behavior signals across South Korea and ranks each tech trend by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest tech trend in South Korea?
Artificial intelligence currently leads with an estimated audience of 1.4M people in South Korea.