Top 50 Travel & Leisure brands in South Korea
This curated ranking covers the 50 largest travel & leisure brands in South Korea, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 12,381 travel & leisure brands tracked in South Korea, the 50 ranked here account for the largest measured audience reach. South Korea, Korea and Seoul lead the list with a combined estimated audience of 21,877,808 people. Across all 50 entries the average audience size is 3,373,943, and the largest, South Korea, reaches around 7,590,934 people in South Korea. Audience size is the estimated number of unique people in South Korea who actively engage with each travel & leisure brand, derived from search demand signals. Rankings reflect search-behavior signals collected across South Korea and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  South Korea |
7,590,934 | 3.5% | Country | Travel & Leisure |
| 2 |  Korea |
7,356,506 | 5.5% | Travel & Leisure | |
| 3 |  Seoul |
6,930,368 | 4.3% | City | Travel & Leisure |
| 4 |  Leisure |
5,758,900 | 1.1% | Record label | Travel & Leisure |
| 5 |  Play (activity) |
5,621,904 | 3.1% | Travel & Leisure | |
| 6 |  Jejudo |
5,237,175 | 14.5% | Region | Travel & Leisure |
| 7 |  Air travel |
4,947,563 | 1.9% | Travel type | Travel & Leisure |
| 8 |  Camping |
4,904,399 | 1.5% | Travel type | Travel & Leisure |
| 9 |  Hotels |
4,879,457 | 0.9% | Travel type | Travel & Leisure |
| 10 |  Vacations |
4,551,913 | 1.3% | Band | Travel & Leisure |
| 11 |  Japan |
4,481,891 | 1.7% | Country | Travel & Leisure |
| 12 |  Theme parks |
4,066,701 | 1.9% | Travel type | Travel & Leisure |
| 13 |  Este, Veneto |
4,043,888 | 9.5% | City | Travel & Leisure |
| 14 |  Lakes |
3,918,490 | 1.9% | Travel type | Travel & Leisure |
| 15 |  Busan |
3,905,646 | 18.1% | City | Travel & Leisure |
| 16 |  Lodging |
3,699,475 | 2.2% | Travel type | Travel & Leisure |
| 17 |  Adventure |
3,658,574 | 1.4% | Travel & Leisure | |
| 18 |  Summer |
3,650,348 | 2.0% | Travel & Leisure | |
| 19 |  Japanese popular culture |
3,560,185 | 3.1% | Travel & Leisure | |
| 20 |  Daegu |
3,516,941 | 24.6% | City | Travel & Leisure |
| 21 |  Resort |
3,505,487 | 1.2% | Travel & Leisure | |
| 22 |  Sea |
3,349,551 | 1.6% | Travel & Leisure | |
| 23 |  Holiday |
3,319,990 | 1.0% | Travel & Leisure | |
| 24 |  Beaches |
2,991,242 | 0.9% | Travel type | Travel & Leisure |
| 25 |  Asia |
2,874,972 | 0.9% | Continent | Travel & Leisure |
| 26 |  Glamping |
2,850,896 | 9.1% | Travel type | Travel & Leisure |
| 27 |  Summer vacation |
2,844,111 | 2.2% | Travel type | Travel & Leisure |
| 28 |  Jeju City |
2,662,656 | 34.5% | City | Travel & Leisure |
| 29 |  Kupang |
2,648,236 | 72.2% | Travel & Leisure | |
| 30 |  Jeju Province |
2,522,467 | 61.1% | Travel & Leisure | |
| 31 |  Suwon |
2,517,118 | 31.1% | City | Travel & Leisure |
| 32 |  Cruises |
2,507,239 | 1.3% | Travel type | Travel & Leisure |
| 33 |  East Asia |
2,490,320 | 2.2% | Region | Travel & Leisure |
| 34 |  Tokyo |
2,384,092 | 2.0% | City | Travel & Leisure |
| 35 |  Travel Adventures |
2,343,228 | 1.4% | Travel & Leisure | |
| 36 |  Indonesia |
2,299,277 | 1.2% | Country | Travel & Leisure |
| 37 |  Philippines |
2,212,571 | 1.2% | Country | Travel & Leisure |
| 38 |  Season |
2,179,652 | 2.3% | Travel & Leisure | |
| 39 |  Europe |
2,150,664 | 0.7% | Continent | Travel & Leisure |
| 40 |  United States |
2,110,268 | 0.6% | Country | Travel & Leisure |
| 41 |  Daejeon |
2,107,874 | 91.4% | City | Travel & Leisure |
| 42 |  Outdoors |
2,107,308 | 2.2% | Travel & Leisure | |
| 43 |  Backpacking (travel) |
2,027,046 | 2.3% | Travel type | Travel & Leisure |
| 44 |  Sun |
1,981,726 | 0.7% | Travel & Leisure | |
| 45 |  Jeju International Airport |
1,965,777 | 69.2% | Airport | Travel & Leisure |
| 46 |  Bars |
1,909,605 | 0.6% | Travel & Leisure | |
| 47 |  Airline |
1,905,900 | 1.3% | Travel & Leisure | |
| 48 |  New York City |
1,902,545 | 0.8% | City | Travel & Leisure |
| 49 |  Autumn |
1,876,219 | 3.7% | Travel & Leisure | |
| 50 |  Thailand |
1,867,893 | 1.3% | Country | Travel & Leisure |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across South Korea and ranks each travel & leisure brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest travel & leisure brand in South Korea?
South Korea currently leads with an estimated audience of 7,590,934 people in South Korea.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across South Korea. Lists below 5 entries are not published. See methodology for full details.