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Top 100 Hotels in South Korea

This curated ranking covers the 100 largest hotels in South Korea, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 333 hotels tracked in South Korea, the 100 ranked here account for the largest measured audience reach. Lotte Hotels & Resorts, Hyatt and Marriott Hotels & Resorts lead the list with a combined estimated audience of 460k people. Across all 100 entries the average audience size is 18k, and the largest, Lotte Hotels & Resorts, reaches around 162k people in South Korea. Audience size is the estimated number of unique people in South Korea who actively engage with each hotel, derived from search demand signals. Rankings reflect search-behavior signals collected across South Korea and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in South Korea who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in South Korea. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in South Korea, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in South Korea. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 Lotte Hotels & Resorts 162k 33.9 59.0% Hotel
2 Hyatt 160k 37.2 58.4% Hotel
3 Marriott Hotels & Resorts 138k 35.2 58.4% Hotel
4 Hilton Worldwide 125k 34.0 59.1% Hotel
5 AIR SPACE 124k 32.3 66.8% Hotel
6 Resorts World Sentosa 72k 37.0 69.5% Hotel
7 InterContinental 65k 36.0 60.7% Hotel
8 The Boutique 52k 30.6 56.9% Hotel
9 Holiday Inn 42k 38.3 62.5% Hotel
10 Marina Bay Sands 42k 39.4 54.8% Hotel
11 Club Med 41k 38.7 52.3% Hotel
12 K Club 38k 27.2 100.0% Hotel
13 Holiday Inn Express 33k 37.6 57.0% Hotel
14 Courtyard by Marriott 32k 36.4 62.1% Hotel
15 Novotel 30k 36.6 47.0% Hotel
16 Hôtel Le Bristol Paris 28k 32.1 54.1% Hotel
17 Sofitel 24k 36.6 59.7% Hotel
18 Plaza Hotel 24k 35.0 61.6% Hotel
19 Island Shangri-La, Hong Kong 22k 34.1 47.7% Hotel
20 Aman 18k 33.4 36.7% Hotel
21 Best Western 18k 34.9 74.2% Hotel
22 Four Points by Sheraton 18k 29.7 85.3% Hotel
23 Westin Hotels & Resorts 15k 30.3 71.2% Hotel
24 Starwood Preferred Guest® (SPG) 15k 32.2 65.7% Hotel
25 Travelodge 15k 48.4 63.4% Hotel

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across South Korea and ranks each hotel by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest hotel in South Korea?

Lotte Hotels & Resorts currently leads with an estimated audience of 162k people in South Korea.

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