How to read this list
Rank
Position in the Top 35, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Korea who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Korea. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Korea, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Korea. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 |  Patrizia Pepe |
42 | 0.0% | 34.7 | 52.3% | Bags and accessories |
| 27 |  Rebecca Minkoff |
38 | 0.0% | 30.9 | 85.8% | Bags and accessories |
| 28 |  EBags.com |
31 | 0.9% | 28.7 | 72.5% | Bags and accessories |
| 29 |  Etienne Aigner |
17 | 0.0% | 32.9 | 57.5% | Bags and accessories |
| 30 |  Dooney & Bourke |
14 | 0.0% | 31.9 | 79.5% | Bags and accessories |
| 31 |  The Sak |
11 | 0.0% | 40.9 | 100.0% | Bags and accessories |
| 32 |  JustFab |
9 | 0.0% | 28.8 | 84.0% | Bags and accessories |
| 33 |  Lulu Guinness |
8 | 0.0% | 29.1 | 79.1% | Bags and accessories |
| 34 |  Osprey Packs |
6 | 0.0% | 28.1 | 75.5% | Bags and accessories |
| 35 |  Petunia Pickle Bottom |
5 | 0.0% | 25.5 | 100.0% | Bags and accessories |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 35 list compiled?
Rascasse aggregates anonymized search-behavior signals across South Korea and ranks each bags and accessories by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest bags and accessories in South Korea?
Coach currently leads with an estimated audience of 318k people in South Korea.