Top 16 Fashion blogs in South Korea
This curated ranking covers the 16 largest fashion blogs in South Korea, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. HYPEBEAST, Who, What, Wear and Highsnobiety lead the list with a combined estimated audience of 58,217 people. Across all 16 entries the average audience size is 4,756, and the largest, HYPEBEAST, reaches around 36,860 people in South Korea. Audience size is the estimated number of unique people in South Korea who actively engage with each fashion blog, derived from search demand signals. Rankings reflect search-behavior signals collected across South Korea and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  HYPEBEAST |
36,860 | 1.1% | Fashion blog | Fashion & Accessoires |
| 2 |  Who, What, Wear |
15,280 | 0.3% | Fashion blog | Fashion & Accessoires |
| 3 |  Highsnobiety |
6,077 | 0.3% | Fashion blog | Fashion & Accessoires |
| 4 |  Song of Style |
3,915 | 0.5% | Fashion blog | Fashion & Accessoires |
| 5 |  The Man Repeller |
3,034 | 0.2% | Fashion blog | Fashion & Accessoires |
| 6 |  The Sartorialist |
2,607 | 0.3% | Fashion blog | Fashion & Accessoires |
| 7 |  Jezebel |
2,532 | 0.6% | Fashion blog | Fashion & Accessoires |
| 8 |  The Blonde Salad |
2,010 | 0.2% | Fashion blog | Fashion & Accessoires |
| 9 |  Refinery29 |
1,533 | 0.2% | Fashion blog | Fashion & Accessoires |
| 10 |  Style Scrapbook |
648 | 1.7% | Fashion blog | Fashion & Accessoires |
| 11 |  Polyvore |
546 | 0.5% | Fashion blog | Fashion & Accessoires |
| 12 |  Lookbook.nu |
502 | 0.3% | Fashion blog | Fashion & Accessoires |
| 13 |  HelloGiggles |
301 | 0.6% | Fashion blog | Fashion & Accessoires |
| 14 |  Burda Style |
148 | 0.0% | Fashion blog | Fashion & Accessoires |
| 15 |  Cool Material |
100 | 0.1% | Fashion blog | Fashion & Accessoires |
| 16 |  WUNDERWEIB |
3 | 0.0% | Fashion blog | Fashion & Accessoires |
Frequently asked questions
How is this Top 16 list compiled?
Rascasse aggregates anonymized search-behavior signals across South Korea and ranks each fashion blog by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fashion blog in South Korea?
HYPEBEAST currently leads with an estimated audience of 36,860 people in South Korea.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across South Korea. Lists below 5 entries are not published. See methodology for full details.