How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Korea who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Korea. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Korea, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Korea. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | LLee Min-ho | 85k | 0.9% | 35.2 | 79.1% | Fashion model |
| 2 | KKendall Jenner | 52k | 0.2% | 30.5 | 69.7% | Fashion model |
| 3 | JJun Ji-hyun | 30k | 0.6% | 32.0 | 70.2% | Fashion model |
| 4 | GGigi Hadid | 30k | 0.2% | 29.4 | 72.4% | Fashion model |
| 5 | AArden Cho | 29k | 0.5% | 29.7 | 46.5% | Fashion model |
| 6 | EEmily Ratajkowski | 27k | 0.3% | 39.9 | 74.9% | Fashion model |
| 7 | KKate Upton | 26k | 0.4% | 39.2 | 37.0% | Fashion model |
| 8 | IIrina Shayk | 26k | 0.2% | 31.0 | 71.1% | Fashion model |
| 9 | LLee Byung-hun | 23k | 0.3% | 23.6 | 28.5% | Fashion model |
| 10 | BBarbara Palvin | 23k | 0.3% | 44.1 | 35.8% | Fashion model |
| 11 | AAdriana Lima | 21k | 0.1% | 32.4 | 89.4% | Fashion model |
| 12 | AAdriana Lima | 20k | 0.1% | 36.5 | 67.3% | Fashion model |
| 13 | MMeghan Markle | 20k | 0.1% | 32.8 | 82.7% | Fashion model |
| 14 | MMiranda Kerr | 19k | 0.3% | 31.0 | 67.0% | Fashion model |
| 15 | GGal Gadot | 17k | 0.1% | 29.3 | 38.1% | Fashion model |
| 16 | PParis Hilton | 17k | 0.1% | 33.0 | 46.9% | Fashion model |
| 17 | BBrenda Song | 16k | 0.2% | 39.2 | 62.3% | Fashion model |
| 18 | KKiko Mizuhara | 16k | 3.7% | 30.9 | 67.8% | Fashion model |
| 19 | AAlan Ritchson | 15k | 0.1% | 40.2 | 33.2% | Fashion model |
| 20 | NNozomi Sasaki (model) | 15k | 2.3% | 27.1 | 79.8% | Fashion model |
| 21 | MMarian Rivera | 15k | 0.7% | 33.9 | 71.3% | Fashion model |
| 22 | AAndie MacDowell | 15k | 0.1% | 49.8 | 92.4% | Fashion model |
| 23 | TTorrie Wilson | 14k | 0.9% | 46.5 | 49.7% | Fashion model |
| 24 | VVivian Hsu | 14k | 5.5% | 36.2 | 73.2% | Fashion model |
| 25 | HHeidi Klum | 13k | 0.1% | 31.7 | 32.1% | Fashion model |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across South Korea and ranks each fashion model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fashion model in South Korea?
Lee Min-ho currently leads with an estimated audience of 85k people in South Korea.