Top 50 Car Models in South Korea

This curated ranking covers the 50 largest car models in South Korea, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1,180 car models tracked in South Korea, the 50 ranked here account for the largest measured audience reach. BMW X5, BMW X5 (E70) and BMW X6 lead the list with a combined estimated audience of 757,971 people. Across all 50 entries the average audience size is 68,887, and the largest, BMW X5, reaches around 284,704 people in South Korea. Audience size is the estimated number of unique people in South Korea who actively engage with each car model, derived from search demand signals. Rankings reflect search-behavior signals collected across South Korea and are refreshed weekly.

Ranking

Rank	Name	Audience size	Country share	Subtype	Category
1	BMW X5	284,704	1.2%	Car type	Cars & Mobility
2	BMW X5 (E70)	243,096	1.9%	Car type	Cars & Mobility
3	BMW X6	230,171	1.4%	Car type	Cars & Mobility
4	BMW X5 (F15)	226,663	1.7%		Cars & Mobility
5	BMW X5 (E53)	210,752	1.5%	Car type	Cars & Mobility
6	BMW M3	140,952	0.8%	Car type	Cars & Mobility
7	BMW X3	110,807	0.7%	Car type	Cars & Mobility
8	BMW X7	107,104	1.1%	Car type	Cars & Mobility
9	Porsche 911	106,503	0.5%	Car type	Cars & Mobility
10	Audi R8	102,115	0.7%	Car type	Cars & Mobility
11	Audi Q5	101,183	0.5%	Car type	Cars & Mobility
12	BMW M5	99,099	0.7%	Car type	Cars & Mobility
13	Porsche Cayenne	93,227	0.6%	Car type	Cars & Mobility
14	BMW X1	91,053	0.4%	Car type	Cars & Mobility
15	Chevrolet Corvette	85,366	0.6%	Car type	Cars & Mobility
16	BMW M4	80,628	0.5%	Car type	Cars & Mobility
17	BMW X4	68,995	0.8%	Car type	Cars & Mobility
18	Audi Q3	65,117	0.3%	Car type	Cars & Mobility
19	BMW X3 (F25)	48,689	0.5%	Car type	Cars & Mobility
20	BMW X3 (E83)	45,122	0.4%	Car type	Cars & Mobility
21	Chevrolet Malibu	44,585	1.6%	Car type	Cars & Mobility
22	Chevrolet S-10	43,264	0.9%	Car type	Cars & Mobility
23	BMW iX	43,012	0.9%	Car type	Cars & Mobility
24	Porsche Macan	42,366	0.4%	Car type	Cars & Mobility
25	Lamborghini Aventador	41,569	0.4%	Car type	Cars & Mobility
26	Lexus LX	39,867	1.2%		Cars & Mobility
27	Audi TT	37,891	0.5%	Car type	Cars & Mobility
28	BMW i8	37,867	0.5%	Car type	Cars & Mobility
29	BMW Z4 (E85)	36,681	0.6%		Cars & Mobility
30	Volvo XC60	34,895	0.2%	Car type	Cars & Mobility
31	BMW Z4 (E89)	34,251	0.6%	Car type	Cars & Mobility
32	Kia Rio	33,678	0.4%	Car type	Cars & Mobility
33	Range Rover (L405)	32,456	0.1%		Cars & Mobility
34	BMW 3 Series (E30)	31,560	0.8%		Cars & Mobility
35	BMW 3 Series (E36)	29,054	0.6%		Cars & Mobility
36	Toyota HiAce	28,672	0.9%	Car type	Cars & Mobility
37	BMW 3 Series (E46)	26,410	0.5%	Car type	Cars & Mobility
38	Cadillac Escalade	25,623	0.3%	Car type	Cars & Mobility
39	Renault Clio	24,827	0.2%	Car type	Cars & Mobility
40	Lexus RX	24,713	0.4%		Cars & Mobility
41	Audi RS 6	24,185	0.3%	Car type	Cars & Mobility
42	Alpine (automobile)	23,828	0.4%		Cars & Mobility
43	Mazda3	22,760	0.1%		Cars & Mobility
44	BMW Z4	22,497	0.4%	Car type	Cars & Mobility
45	Volvo S90	20,400	0.6%	Car type	Cars & Mobility
46	Range Rover (L322)	19,884	0.1%	Car type	Cars & Mobility
47	Jeep Gladiator	19,537	0.7%		Cars & Mobility
48	Lexus IS	19,167	0.6%		Cars & Mobility
49	Dodge Challenger	19,115	0.1%		Cars & Mobility
50	Peugeot 3008	18,393	0.1%	Car type	Cars & Mobility