Rascasse Audience Intelligence

The Mummy (1999 film) Viewer Demographics in United States

The Mummy (1999 film) has an estimated audience of 821K people in United States.

#81among Action in United States
#2480among movies & series in United States#5279in Movies & TV

The average The Mummy (1999 film) fan in United States is 37.7 years old, more male, and lives primarily in California.

By number of fans, The Mummy (1999 film) ranks #91 among the 566 objects in Action in United States — 0.5× the group median.

Women make up 43.2% of the fan base, 3.2 percentage points more than the group average.

Compared with the other 565 objects in Action, The Mummy (1999 film) fans stand out for their interest in The Scorpion King, Citizen Kane and E.T. the Extra-Terrestrial.

Most fans live in California, Texas, Florida.

Top affinities include The Scorpion King, Citizen Kane, E.T. the Extra-Terrestrial, with strongest over-indexing on The Scorpion King (267.95× the country average).

Demographically, the The Mummy (1999 film) audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

The typical The Mummy (1999 film) fan in United States is more male, around 37.7 years old, with strong Convenience Orientation tendencies and a notable affinity for The Scorpion King.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
821K
in United States
Gender
43.2%♀
56.8% male
Age
37.7
average years
Country rank
#27959
among all objects in United States
Fig. 01

Search interest · 12-month trend

+126%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Mummy (1999 film) viewers

43.2% are female, 56.8% are male, average age 37.7.

Fig. 02

Gender split

43.2%
Female
56.8%
Male
Demographic split for The Mummy (1999 film) audience in United States
MetricValue
Female43.2%
Male56.8%
Average age37.7
Estimated audience size821K
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the The Mummy (1999 film) audience in United States
Age bracketShare%
16-2428%
25-3418%
35-4418%
45-5418%
55+18%
Fig. 04

Worldwide distribution

31.4%

of the worldwide The Mummy (1999 film) audience comes from United States.

Worldwide audience distribution share by country for The Mummy (1999 film)
CountryShare
United States31.4%
United Kingdom7.0%
India6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Mummy (1999 film) fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~6K1.39×
02Utah~10K1.37×
03California~100K1.28×
04Arizona~20K1.18×
05Oregon~10K1.17×
06New Mexico~6K1.17×
07Oklahoma~10K1.14×
08Texas~60K1.13×
09Washington~20K1.11×
10Alaska~2K1.11×
11Indiana~20K1.09×
12Colorado~20K1.09×
13Wyoming~2K1.09×
14Nevada~8K1.07×
15Arkansas~8K1.06×
16Tennessee~20K1.05×
17Kansas~8K1.05×
18Missouri~20K1.04×
19Kentucky~10K1.04×
20Nebraska~5K1.04×
21Montana~3K1.03×
22North Dakota~2K1.03×
23Illinois~30K1.02×
24West Virginia~4K1.02×
25Florida~50K1.00×
26Minnesota~10K1.00×
27Ohio~30K0.99×
28Michigan~20K0.97×
29Maine~3K0.97×
30South Dakota~2K0.96×
31Iowa~7K0.95×
32New Hampshire~3K0.93×
33North Carolina~20K0.92×
34Vermont~1K0.92×
35Georgia~20K0.91×
36Hawaii~3K0.91×
37Wisconsin~10K0.90×
38Rhode Island~2K0.90×
39Virginia~20K0.89×
40New York~40K0.88×
41Alabama~10K0.88×
42Mississippi~6K0.88×
43Pennsylvania~30K0.87×
44Louisiana~10K0.87×
45South Carolina~10K0.86×
46Connecticut~8K0.85×
47Delaware~2K0.85×
48Massachusetts~10K0.84×
49Maryland~10K0.84×
50New Jersey~20K0.80×
Fig. 06

Affinity by region

Affinity by region — The Mummy (1999 film), United States
0.80×1.00×1.39×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Mummy (1999 film) audience vs. the country average
#·InterestCategoryAffinity×
01The Scorpion KingMovies & TV267.95×
02Citizen KaneMovies & TV136.20×
03E.T. the Extra-TerrestrialMovies & TV67.31×
04Robbie ColtraneMovies & TV66.43×
05Matt DamonMovies & TV59.97×
06Brendan FraserMovies & TV52.48×
07Natalie PortmanMovies & TV39.05×
08Michael ShannonMovies & TV32.27×
09Russell CroweMovies & TV26.58×
10Michelle MonaghanMovies & TV25.22×
11James McAvoyMovies & TV20.00×
12Jason IsaacsMovies & TV20.00×
13Meagan GoodMovies & TV18.46×
14Zachary LeviMovies & TV17.50×
15Heath LedgerMovies & TV15.90×
16Sam ClaflinMovies & TV15.16×
17Sleeping bagHome & Garden15.07×
18Michael CaineMovies & TV14.74×
19Titanic (1997 film)Movies & TV9.86×
20Tom CruiseMovies & TV7.80×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Mummy (1999 film) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Mummy (1999 film) audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.85×
PatriotismCONSERVATISM1.72×
Urban LifestyleOPEN1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Mummy (1999 film) audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.59×
DIY MentalityTHRILL0.69×
Healthy LifestyleBALANCE0.71×
0×1.00× baseline2×
Appendix

Explore more audiences

More Action audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Mummy (1999 film) over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/the-mummy-1999-film-15975” · Methodology