How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Mexico who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Mexico. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Mexico, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Mexico. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | MMetropolitan Museum of Art | 1.4M | 5.5% | 34.1 | 56.0% | Museum |
| 2 | FFlorence Cathedral | 890k | 18.6% | 30.1 | 47.7% | Museum |
| 3 | BBritish Museum | 677k | 2.8% | 35.0 | 54.3% | Museum |
| 4 | MMuseum of Modern Art | 315k | 0.8% | 33.3 | 53.8% | Museum |
| 5 | BBrooklyn Museum | 256k | 3.1% | 37.8 | 61.9% | Museum |
| 6 | FFrida Kahlo Museum | 168k | 13.7% | 32.8 | 77.5% | Museum |
| 7 | VVictoria and Albert Museum | 162k | 1.4% | 34.9 | 69.4% | Museum |
| 8 | SSaatchi Gallery | 151k | 0.6% | 34.1 | 50.9% | Museum |
| 9 | SSolomon R. Guggenheim Museum | 128k | 1.9% | 35.9 | 48.8% | Museum |
| 10 | VVan Gogh Museum | 112k | 1.5% | 34.0 | 55.4% | Museum |
| 11 | TTate Modern | 104k | 0.6% | 33.9 | 49.8% | Museum |
| 12 | MMuseo del Prado | 92k | 2.6% | 34.1 | 46.9% | Museum |
| 13 | GGagosian Gallery | 79k | 0.8% | 33.5 | 44.9% | Museum |
| 14 | HHermitage Museum | 70k | 2.8% | 33.7 | 66.7% | Museum |
| 15 | EEgyptian Museum | 66k | 4.5% | 27.1 | 85.9% | Museum |
| 16 | NNatural history museum | 63k | 1.4% | 38.4 | 53.9% | Museum |
| 17 | WWhitney Museum of American Art | 60k | 1.1% | 36.4 | 48.7% | Museum |
| 18 | TTate | 60k | 0.8% | 32.9 | 54.2% | Museum |
| 19 | LLos Angeles County Museum of Art | 57k | 1.1% | 41.1 | 53.9% | Museum |
| 20 | IInstitute of Contemporary Arts | 57k | 1.7% | 25.5 | 81.9% | Museum |
| 21 | NNatural History Museum, London | 48k | 1.1% | 31.0 | 49.3% | Museum |
| 22 | SSaatchi Art | 45k | 1.1% | 34.0 | 53.2% | Museum |
| 23 | FFrieze Art Fair | 44k | 0.5% | 32.8 | 46.9% | Museum |
| 24 | SScience Museum, London | 41k | 0.8% | 30.9 | 49.3% | Museum |
| 25 | AAlte Nationalgalerie | 40k | 6.7% | 32.5 | 87.0% | Museum |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular museums compiled?
Rascasse aggregates anonymized search-behavior signals across Mexico and ranks each museum by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest museum in Mexico?
Metropolitan Museum of Art currently leads with an estimated audience of 1.4M people in Mexico.