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Popularity ranking · Mexico

The 100 most popular Social Media Influencers in Mexico

This curated ranking covers the 100 largest social media influencers in Mexico, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 603 social media influencers tracked in Mexico, the 100 ranked here account for the largest measured audience reach. izzi, MrBeast and Yuya lead the list with a combined estimated audience of 8.4M people. Across all 100 entries the average audience size is 171k, and the largest, izzi, reaches around 6.7M people in Mexico. Audience size is the estimated number of unique people in Mexico who actively engage with each social media influencer, derived from search demand signals. Rankings reflect search-behavior signals collected across Mexico and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Mexico who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Mexico. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Mexico, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Mexico. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Willyrex 91k 22.0 15.6% Social media influencer
27 Beto Sierra 91k 27.1 46.1% Social media influencer
28 Amar 87k 28.3 45.6% Social media influencer
29 Khaby Lame 84k 26.8 47.9% Social media influencer
30 ViscaBarca 82k 25.4 12.1% Social media influencer
31 Laina 80k 29.1 53.1% Social media influencer
32 Chiara Ferragni 74k 30.3 63.8% Social media influencer
33 ElrubiusOMG 68k 20.9 33.4% Social media influencer
34 Markiplier 52k 31.2 45.6% Social media influencer
35 Antonio Esquinca 51k 37.4 66.8% Social media influencer
36 CaELiKe 48k 22.4 58.9% Social media influencer
37 Shroud 45k 28.9 41.7% Social media influencer
38 Roberto Mtz 44k 23.7 32.5% Social media influencer
39 KSI 43k 25.9 27.3% Social media influencer
40 Christina Grimmie 38k 22.9 69.7% Social media influencer
41 Perez Hilton 35k 32.3 58.3% Social media influencer
42 Alexa Chung 33k 36.1 77.4% Social media influencer
43 Filthy Frank 33k 20.9 26.2% Social media influencer
44 Brittany Furlan 33k 30.9 46.2% Social media influencer
45 DAVE 32k 32.0 48.8% Social media influencer
46 Adin Ross 32k 28.2 30.9% Social media influencer
47 Simex 29k 22.2 46.4% Social media influencer
48 Jessica Nigri 28k 29.2 13.5% Social media influencer
49 Cacha 28k 28.9 38.7% Social media influencer
50 Jacob Rott 27k 29.0 51.9% Social media influencer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Explore the full directory →

Frequently asked questions

How is this list of the most popular social media influencers compiled?

Rascasse aggregates anonymized search-behavior signals across Mexico and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest social media influencer in Mexico?

izzi currently leads with an estimated audience of 6.7M people in Mexico.

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