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Popularity ranking · Mexico

The 100 most popular Social Media Influencers in Mexico

This curated ranking covers the 100 largest social media influencers in Mexico, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 603 social media influencers tracked in Mexico, the 100 ranked here account for the largest measured audience reach. izzi, MrBeast and Yuya lead the list with a combined estimated audience of 8.4M people. Across all 100 entries the average audience size is 171k, and the largest, izzi, reaches around 6.7M people in Mexico. Audience size is the estimated number of unique people in Mexico who actively engage with each social media influencer, derived from search demand signals. Rankings reflect search-behavior signals collected across Mexico and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Mexico who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Mexico. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Mexico, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Mexico. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 boca rosa 27k 30.6 90.0% Social media influencer
52 Jenna Marbles 27k 27.4 67.7% Social media influencer
53 Gnu 26k 25.2 38.9% Social media influencer
54 SSSniperWolf 26k 26.5 51.5% Social media influencer
55 Nash Grier 24k 24.5 78.9% Social media influencer
56 Vitaly Zdorovetskiy 23k 31.8 23.7% Social media influencer
57 Sebastián Villalobos 22k 21.5 83.1% Social media influencer
58 Divi 21k 32.0 48.8% Social media influencer
59 Mox (WDF) 21k 24.4 30.3% Social media influencer
60 Nara Smith 20k 25.5 65.2% Social media influencer
61 vince 20k 32.0 48.8% Social media influencer
62 Lindsey Pelas 18k 33.6 0.0% Social media influencer
63 Alix Earle 18k 25.5 54.7% Social media influencer
64 Alica Schmidt 16k 30.7 47.3% Social media influencer
65 Rachel Zoe 16k 31.3 55.9% Social media influencer
66 Stefania Ferrario 16k 30.9 17.3% Social media influencer
67 Olivia Palermo 16k 33.8 74.3% Social media influencer
68 Shane Dawson 14k 24.6 71.8% Social media influencer
69 Kelly Wearstler 14k 34.1 70.8% Social media influencer
70 Dude Perfect 12k 23.9 35.0% Social media influencer
71 Dolly Castro 12k 31.4 4.5% Social media influencer
72 Dulceida 11k 31.6 55.2% Social media influencer
73 Dylan Mulvaney 11k 27.9 61.8% Social media influencer
74 Maul 11k 31.7 51.2% Social media influencer
75 David Dobrik 10k 26.3 55.5% Social media influencer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular social media influencers compiled?

Rascasse aggregates anonymized search-behavior signals across Mexico and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest social media influencer in Mexico?

izzi currently leads with an estimated audience of 6.7M people in Mexico.

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