A data profile of the people who buy, follow and care about Petronas in Malaysia — modelled from more than twelve digital signal sources. Petronas has an estimated audience of 3,227,328 people in Malaysia.
The average Petronas fan in Malaysia is 38.6 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Fossil fuel, Prime Minister of Bangladesh, Indo-Iranian languages, with strongest over-indexing on Fossil fuel (1.56× the country average).
Demographically, the Petronas audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Social Media Usage, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Petronas fan in Malaysia is balanced, around 38.6 years old, with strong Social Media Usage tendencies and a notable affinity for Fossil fuel.
The key figures that characterise the Petronas profile in Malaysia.
47.6% are female, 52.4% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 38.6 |
| Estimated audience size | 3,227,328 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 27% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 15% |
Where the Petronas audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sarawak | ~400K | 1.47× | |
| 02 | Terengganu | ~200K | 1.28× | |
| 03 | Pahang | ~200K | 1.23× | |
| 04 | Johor | ~500K | 1.21× | |
| 05 | Putrajaya | ~20K | 1.12× | |
| 06 | Perak | ~300K | 1.09× | |
| 07 | Malacca | ~100K | 1.09× | |
| 08 | Selangor | ~900K | 1.01× | |
| 09 | Kedah | ~200K | 0.99× | |
| 10 | Kuala Lumpur | ~500K | 0.94× | |
| 11 | Negeri Sembilan | ~100K | 0.89× | |
| 12 | Penang | ~200K | 0.87× | |
| 13 | Sabah | ~200K | 0.83× | |
| 14 | Kelantan | ~100K | 0.82× | |
| 15 | Perlis | ~30K | 0.66× | |
| 16 | Labuan | ~20K | 0.62× |
The strongest cross-interests of the Petronas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boba Fett | Movies & TV | 1.75× | ||
| 02 | Indonesia Open (badminton) | Sports | 1.69× | ||
| 03 | Chittagong | Travel & Leisure | 1.68× | ||
| 04 | Kuala Berang | Travel & Leisure | 1.67× | ||
| 05 | Tower | Travel & Leisure | 1.63× | ||
| 06 | West Coast Expressway | Travel & Leisure | 1.62× | ||
| 07 | MAPS Perak | Travel & Leisure | 1.61× | ||
| 08 | Indo-Iranian languages | Politics & Society | 1.59× | ||
| 09 | Ta'if | Travel & Leisure | 1.59× | ||
| 10 | Limbu language | Politics & Society | 1.59× | ||
| 11 | Post box | Business & Career | 1.58× | ||
| 12 | Fossil fuel | Politics & Society | 1.56× | ||
| 13 | Sylhet | Travel & Leisure | 1.56× | ||
| 14 | Didam | Travel & Leisure | 1.56× | ||
| 15 | World energy consumption | Politics & Society | 1.55× | ||
| 16 | Prime Minister of Bangladesh | Politics & Society | 1.52× | ||
| 17 | Sheikh Hasina | Politics & Society | 1.52× | ||
| 18 | Fiat | Cars & Mobility | 1.51× | ||
| 19 | Stain removal | Home & Garden | 1.51× | ||
| 20 | Golden Rose | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.18× | |
| Design Affinity | PREMIUM | 1.12× | |
| Family Orientation | CONSERVATISM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.74× | |
| Patriotism | CONSERVATISM | 0.86× | |
| Travelling | THRILL | 0.90× |
Petronas's target market in Malaysia covers an estimated 3,227,328 people, concentrated in Selangor and Kuala Lumpur.
47.6% of the Petronas audience are female, 52.4% are male, with an average age of 38.6 years.
Petronas fans show strongest brand affinity for Fossil fuel (1.56×), Prime Minister of Bangladesh (1.52×), and Indo-Iranian languages (1.59×) over the country average.
Petronas fans in Malaysia are most concentrated in Selangor (reach ~900K), Kuala Lumpur (reach ~500K), and Johor (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Petronas itself, the audience over-indexes on Prime Minister of Bangladesh (1.52×), Indo-Iranian languages (1.59×), Kuala Berang (1.67×), and Chittagong (1.68×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Petronas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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